Spotlight
MUSH
MUSH has partnered with Hummingbirds across multiple retailer launches—from Costco to Walmart to Sprouts—to bring their clean, ready-to-eat oats and new protein bars to life through authentic, community-driven content. With five campaigns and counting, they’ve turned everyday moments into nationwide momentum, one spoonful at a time.
“Hummingbirds has been a huge help for us. Again, we're a small team just as a company and especially on the social side. So being able to have these partners be a white glove service for us, be an extension of our social team to really help us find these vetted great creators has been super key.”
“We know then that the content that's going to come from it is really going to speak to these people's lives... it feels very authentic versus maybe a larger creator... where it feels a little bit more of that straight ad that people will tend to scroll away from.”
— Arianne Dora, Senior Social Media Associate, MUSH
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🥄MINI but Mighty — MUSH Mini Protein Bars Have Landed at Costco! 🛒
28
creators activated
15,436
reel views
56
pieces of repurposable UGC
1,970
engagements