Authentic UGC, licensed and ready to scale
Generate authentic creator content from real retail moments, with clear usage rights built for scale across paid, owned, and retail channels.
Producing authentic content at scale is hard
Traditional shoots are slow and expensive. Organic creator content is hard to source, inconsistent, and risky to use. Brands need a better way to get authentic content they can trust—and scale.
Hummingbirds makes it easy to generate creator content from real retail moments—with clear, compliant usage rights—so you can launch faster and market with confidence.
Authenticity That Performs
Content from everyday creators feels natural, credible, and built to resonate where shoppers decide.
Always-On Content Supply
A steady stream of fresh content—without agencies or one-off creator wrangling.
Rights You Can Rely On
Clear permissions and opt-ins make it safe to use UGC across every channel.
Turn real retail moments into content you can scale
Hummingbirds aren’t influencers — and that’s the point.
Hummingbirds are everyday creators—trusted voices with real influence in their own communities. They share genuine recommendations, connect with niche local audiences, and turn peer-to-peer trust into measurable retail impact.
Influencers
Polished broadcast reach
Global/niche audience
Create stylized content
Paid Campaigns
Influencing is their job
Feels like ads
Hummingbirds
Peer-to-peer trust
Hyperlocal following
Share real recs IRL
Perks, not sponsorships
Not full-time creators
Feels like recommendations
How licensed UGC works
A simple way to generate authentic, licensed content at scale.
Launch a creator brief
Define the products, retailers, and moments you want captured.
Creators capture real retail moments
Everyday creators share authentic, in-store experiences — opt-in, approved, and on-brand.
Reuse content anywhere
Use high-performing UGC across paid, owned, and retail channels with confidence.
Learn more, grow faster
Content designed to help brands understand what
actually works at retail.
