featured
blog posts

Podcast Emily Steele Podcast Emily Steele

Heritage, Heat, Heart and a Rebrand

Emily Steele interviews Alyzeh Rizvi, founder of Peepal People, a South Asian pantry brand bringing authentic flavors to your kitchen. Alyzeh shares her journey of creating a modern brand that honors her Pakistani heritage while appealing to a broader American market. We dive into Peepal People’s recent rebranding, their focus on healthy formulations with lower sodium and zero sugar, and their expansion plans into retail stores.

Read More
Podcast Emily Steele Podcast Emily Steele

Reaching Consumers at the Right Moment With Strategic Product Sampling

Emily Steele chats with Laurel Rundle, founder of AHA Marketing. Laurel explains their unique approach of partnering with professionals like doctors, doulas, and gym owners to distribute product samples. We chat about sampling strategies, from custom programs to shared-cost opportunities for smaller brands, and also touch on key factors to consider when building out your own sampling program.

Read More
Podcast Emily Steele Podcast Emily Steele

A Retail Roadmap for Emerging CPG Brands

Emily Steele interviews Caroline Grace, founder and CEO of Product and Prosper, to chat through building successful CPG brands in retail. Caroline shares insights to help emerging brands navigate retail complexities. She emphasizes the importance of proper positioning, packaging, and pricing, using the example of PAKTLI Foods to illustrate how refining a brand's story can lead to retail success.

Read More

Search the blog

subscibe for updates

We’ll keep you notified of new blog content and other marketing offers.