Aligning Values & Leveraging Creativity in Partnerships
show notes
This week, Emily chats with Catherine Baxter, CEO and founder of Nettie, well known for their products tailored to pickleball lovers. Inspired by her in-laws' love for the sport, Catherine saw a gap in the market for high-quality, well-designed pickleball products and set out to create her own. She launched the company in 2021 and gained traction through local partnerships and media coverage, expanding beyond her hometown of Cincinnati to be distributed through retailers like Dick’s Sporting Goods, Saks Fifth Avenue and Free People. In this episode, Catherine shares her experience building a pickleball based brand, the power of leveraging your local community and how key collaborations that align with your values can exponentially impact your growth.
Catherine Baxter, Nettie
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Tune in for topics like:
0:35 Rise of pickleball and creation of Nettie
4:57 Catherine’s decision to build Nettie from Cincinnati
7:50 Initial launch and getting distribution
13:26 Tapping into local connections to secure PR coverage
20:05 Taking an omnichannel approach to marketing
21:23 Hamilton Musical partnership collaboration
24:02 Evaluating the ROI or success of a partnership
26:02 Securing a partnership with Barbie to be the exclusive pickleball partner
34:30 What’s up next for Nettie
Listen to this week’s Local Marketing School conversation!
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Emily Steele (00:13)
Hi everybody, my name's Emily Steele. I'm the host of Local Marketing School and I'm so excited to bring you another episode where we dive into local marketing strategies and tell really cool founder stories and share things from experts who are doing really cool things in the world. So today I have Catherine Baxter with me who is the founder, CEO of Nettie. And Catherine, I will let you tell us in your own words who you are and what Nettie is.
Catherine Baxter (00:37)
Yes, hi. So I'm Catherine and Nettie is a pickleball company, but also more broadly like an outdoor recreation company, really centered on bringing joy and great design and fun to the fastest growing sport in America, which is pickleball. I started Nettie in 2021, really inspired by my in -laws who were playing pickleball in their Manhattan apartment. They moved their couch, they took the art off the walls. It was a mini court. Their apartment is normal sized and it was really just like a fun thing to do. But it kind of sparked something in me, like what is happening with this sport that people are so in love with it that they'll either play indoors and then you know, I really started following along and played myself and I understood how unique it was to have a game that you could play with people across generations and you didn't need so much equipment so you could play across backgrounds and super accessible. And I saw a gap in the market for products that were high quality, fun, vibrant, well designed, and were good for people sort of across the spectrum of whether you were just getting started or you were playing regularly. And so I started the company in 2021 and here we are.
Emily Steele (02:18)
Okay, there's so much between 2021 and here we are, but we'll dig into that. So are you someone who's like always seen gaps in things and been like, I wanna solve for that? Or is this one of the moments you're like, this really sticks out or you kind of always been like entrepreneurial curiosity minded?
Catherine Baxter (02:33)
You know, I think I'm always in a very creative person and someone who is like really drawn to creative projects. And I've been entrepreneurial, but I haven't been before this. I wasn't like starting a million companies on the side. And then this one, this one happened. This was more a, okay, I really saw a moment.
Catherine Baxter (03:00)
My husband is also an entrepreneur and I had seen him watch his startup. And so that helped a little bit to say, okay, I had this idea. I had the curtain pulled back a little bit on what it looks like to get started, branding, manufacturing, quality control, all that stuff. And so then that probably gave me a little bit of the push when I did have this idea to say, okay, I can do this and...I'm gonna go out and start this.
Emily Steele (03:31)
Yeah, did it take like months to research and develop everything you wanted or is it something you could kind of run with pretty quickly?
Catherine Baxter (03:39)
I think there's lots of different ways that you can go about it, but I moved relatively quickly because I knew that it was a unique, there was a unique moment happening with the sport. And in order to capture market share, to get the benefit of this sort of cultural buzz that I would have to go quickly. And so I first had the idea at the end of 2020, by January, I had a name and was starting to think about ideas. And February, I incorporated it and started working with some team, investing in a little bit of team and launched by August. So it went pretty fast from there and I was doing a lot of things simultaneously, but I knew that I had to hit the summer and make summer and then be able to take that summer launch into the holidays. And that's how we did our pilot and then went from there.
Emily Steele (04:50)
Yeah, cool. So, started the business in Cincinnati. You're still there, right? Okay. What has that experience been like building in Cincy?
Catherine Baxter (05:00)
Well, so I first had the idea and was thinking about it when I was living in Brooklyn. And we were planning on moving back to Cincinnati, which is my hometown. But as I thought about where could I launch the business and where would it make sense? You know, Cincinnati made a lot of sense because the cost of living is is lower. And so as I really thought about, okay, what kind of income would we need to get this off the ground? And just, you know, all sorts of things that when you're in New York, they're just, it's just more expensive. And I just felt being in a smaller city where things cost less, I would be able to have more optionality and like how I got off the ground. And that's that that definitely proved to be true. And then the second thing is, the local startup and local business ecosystem is so encouraging and really wants the local businesses and startups here to succeed. And so I sort of had an instinct that then proved to be true that I'd be able to quickly tap in to the startup community here in a way that in a bigger city, they have those things you can, you can, it's just harder. There's just more people. There's, you know, there's just more competition. and I, I felt like I could sort of rapidly get, get connected to the right people here. And that also happened and really helped to take the business to the next level because I just was able to connect with the right people quickly.
Emily Steele (06:47)
Mm -hmm. So, okay, this is happening at Idea Brooklyn, come to Cincinnati. This is where you're like bringing it to life. So August of 2021, you get, do you see the product in people's hands in Cincy to start to be like, hey, experience it here, are you like kind of disturbing to, you know, your in -laws even like to try it out and feedback or like, how did you, how do you get the MVP? Like, how do you know you've got it?
Catherine Baxter (07:00)
Yeah, so I launched in August and all the, we moved and launched in the same month. So that all happened in August. And so there was boxes of pickleball paddles and packaging and all sorts of stuff all over our apartment for way too long. But, you know, at the very beginning, it was like a friends and family launch announcement. But then one of the first things I did, and I really, I was just back to Cincinnati, but I started calling up places in town that have pickleball courts and asking them to host free learn to play pickleball little events. So a lot of those ended up being at like breweries and, you know, just some like local places and just exchanging, we'll give free product and we'll bring a coach in and, you know, calling up local coaches that had, you know, that had a network of people. And really that was just give people a chance to try it out, build a little bit of brand awareness, get feedback, get, you know, just any initial thoughts from people. And then by the holidays we launched a, we kind of did, I started doing some advertising that was more just nationwide, you know, holiday advertising. And we quickly sold out of all of our pilot inventory that like even before Black Friday, we sold through everything. So I was like, no, like I, you know, it happened so quickly that I didn't even have time to like reorder to get it to get more because of the lead times. And so that was an interesting moment, but also recognizing that there's something here and also that being able to use the Cincinnati community as a little bit of a lab at the beginning was incredible.
Emily Steele (09:34)
Mm -hmm. Yeah, yeah. I feel like that's what I hear from a lot of people who are either food, beverage, product, like getting that initial vetting from your community and just getting the support, frankly. Like people championing you and believing in you is like, it's so key to, whether it's like ego or whatever, you know, whatever we need as humans to be like, let's keep going.
Emily Steele (09:57)
Like that support is so important. So I'm so glad you found that in Cincy, like even just kind of coming back and being new, if you will, I'm sure like, because you had been gone for so long to be like, I'm back. Remember me?
Catherine Baxter (09:57)
Right. And also, you know, I think practically the, even when you take like retailers, like I was able to get the product into some small and medium retailers here locally that then allowed me to take photos of it and have a, you know, as I expanded out to say, okay, we're actually, this is what this looks like in these few shops, there wasn't many, but it creates some proof point and then that has helped us get a more broader audience and coverage and distribution.
Emily Steele (10:44)
Cool, okay, so you sell out on accident, as I think like most people, some people it's a strategy, right? But you're like, okay, well, actually, I really wanted to be able to sell this through the year. You order probably way more, like come next year. And like, what does it look like to start going kind of beyond Cincy in those local shops? Like, how do you start to go into bigger retailers? Like, what's the approach there? How do you, do you just kind of like, take a shot?
Catherine Baxter (10:56)
Yeah, I mean, yes. But so I, once I sold out of everything, I realized like, okay, I need to quit my job. I was also working a full -time job. I was like, I need to quit that job. And because I was like, I need to go all in here. And then I raised some money from local angel investors and I applied to a like a grant competition through a Cincinnati based organization that funds like really, really, really early stage ideas. And so I got that. And then from there, I got connected to some other people, got angel investments. And so then I had a little bit of cash then to say, okay, what's the plan from here?
Catherine Baxter (12:14)
get inventory and really like get going. And so because of the ordering time and the lead times, they really didn't have product again until like March or April of 2022. And so I spent most of Q1 just resetting website content, getting plans laid out. And then from there, I really, I would say, there was like a continued local push and just that I was, I was here and a lot of what I was trying to do was say, okay, where can I get content? Where can I, you know, just be able to talk to people and get feedback? So continue to do different partnerships with breweries and nonprofits and, you know, fair, they're like, you know, markets and things.
Emily Steele (13:10)
Mm -hmm.
Catherine Baxter (13:13)
But then one of the things that I did at the same time was, you know, I was really conscious around earned media and getting coverage, knowing that, okay, there's this pickleball moment. So I hired a freelancer to do PR. But one of the strategies that we took that I think is really relevant here is I used a lot of those local connections to help get local media coverage, which is just lower hanging fruit. And in the same way that getting in a one to two small retailers is a kind of proof point for other retailers, the same goes for earned media. And one story that I love to tell, because I think it is just so instructive of this, is I got connected to the business courier, like our local business journals reporter. She then did a story on Nettie and our launch and some of the things that we had done. As a result of that, the business editor at the Cincinnati newspaper, the Cincinnati Enquirer, then reached out. He said, I read your article, the article about you in the business courier. We want to do a story about you in the Enquirer.
So then Cincinnati Enquirer does a story, there's photo and that's really fun. And then I got a call from a sales broker who works with sporting goods stores. And he said, I just read this article about you in the Cincinnati Enquirer. I was just on the phone with the team at Dick's Sporting Goods and there's a whole initiative to bring women founders into their supplier network and into the store. Do you have any interest in exploring that?
Catherine Baxter (15:08)
And I said, yeah, definitely. And literally two weeks later, we were on the phone with the buyer and she like took in the product immediately. And I mean, it takes, it takes a little bit of time then to actually go through the process and get it onto the shelf. But as I think about like actual local marketing tactics, like I can draw a direct line from those initial just conversations with the startup community to meeting the business career reporter to that getting out there. And that happened in a number of other ways than with the local coverage. But that was something that I really was focused on kind of strongly in those early months. And then that had opened all sorts of interesting doors beyond the local region.
Emily Steele (16:09)
That's such a just good reminder. I think some people who have such a big vision for what they want, it's like, let's get the New York Times, let's pitch to these big media brands to like talk about us. But it's like, sometimes those ones find out from like the other stories. So it's good to be like, okay, yes, like, and I think a lot of times with like local media, it's, you know, telling this like kind of founder story, they're excited because it's like in their own backyard, it feels really authentic. And so that's just a good reminder to people. It's like starting small. You might capture only like your city's audience, but you never know like who's from your city or reading stuff from your you know, I could like open the door and it's never hurts to have earned media in general. It doesn't take that much time either.
Catherine Baxter (16:55)
And my career, my career before Nettie was in this kind of ties to this was I worked at an organization that does leadership training to get more underrepresented voices into public thought leadership, including women, but also, you know, wider underrepresented ideas. And that was more from like, you know, a social justice lens or, you know, working with academics or people with really important ideas that need to get heard. But it wasn't, it actually wasn't exclusively that. It was really like, how can you get your ideas into places where they can have more influence and impact, regardless of what the idea was. And this was something we talked about a lot, which is like, how does the ecosystem of ideas spread? And...One of the ways is when you think about, okay, who's reading XYZ source. It's like, if you want to be in the New York Times or Sports Illustrated or whatever, they're often sourcing from other outlets that maybe you have a closer tie to, or maybe you're trying to reach buyers in, maybe you're trying to reach, maybe if I say, hi, we're trying to go to Des Moines. and I'm trying to reach buyers at stores in Des Moines, maybe there's some sort of local media play that I could do here that reaches those people. And so those were the sort of things that I was sort of tapped into and a little bit well -versed in from my career previously, but then really use that in launching Nettie and kind of getting...off the ground into phase two.
Emily Steele (18:53)
Yeah, yeah, so cool. Love hearing kind of those early stories of our media and like, so where you were in 2022, like you're getting onto the shelves that Dick's sporting goods, right? And like that's starting to happen. And then you're obviously like, I've gained so much momentum since then. So you want to color in just a little bit of what's happened since kind of those early days. It's 2022, it was not long ago. So I say early days, but that's this feels like yesterday. Probably. Yeah.
Catherine Baxter (19:16)
It's gone very fast. But, you know, 2022, you know, most of the year was really okay, getting, you know, kind of building, building up that momentum. We weren't actually in the stores of Dicks's till the end of 2022. We had also gotten into Saks with Avenue and Free People and some of the more like some more like fashion and lifestyle retailers as well. So that had a, you know, a credibility. There was like a credibility piece, you know, of that. And a lot of the business up until really the end of 22 was focused online and was more direct to consumer. But then as I launched into Dicks and going into 2023, it was really moment to, okay, as the sport grows and as it gets more competitive, how can we kind of double down on retail as well and be even more omnichannel in our approach? And some of that was in local retailers, but some of that was also just expanding our footprint into exporting goods, thinking about sell through there and introducing new products. And so that also became something that we did both online and in stores and releasing new products, doing partnerships with other brands to just kind of continue to get our name out there. And that's really what we're continuing to do now.
Emily Steele (20:41)
is kind of that partnership angle specifically or little mix of everything.
Catherine Baxter (21:04)
Yeah. Yeah. I mean, a mix of everything, but really, as we think about what are like creative ways that we can reach new audiences that aren't just paying for them, you know, like you have to pay for them in some ways, but not just like paying Facebook and Google, you know, inordinate sums of money.
Emily Steele (21:16)
Yes, -huh. Yeah. Okay, so how does one, like how do you come up with some of those first partnership collaborative ideas? Are you being pitched? Are you pitching? Like how does, because you've had some really cool things come up and also one to come that we get to share. How does this manifest itself?
Catherine Baxter (21:43)
Yes. It depends. I think it's both. Some of them, someone reached out to us. Some were, someone came to us just to say they love the product and this is, and then that conversation turned into me being like, and what if we did this? So one partnership that we did was with the Broadway musical, Hamilton, which was a little irreverent, like Pickleball, Broadway, how does that really fit together? But we got connected to someone who's the head of marketing for Hamilton. She loves Pickleball. And so really, you just started a conversation and from there, that turned into what if we did some fun initiative to celebrate their, every year, the kind of birthday of Hamilton's, they do this thing called Ham Week and they do all sorts of fun activation. It happened to line up with National Pickleball Day and we did a I'm not throwing away my shot pickleball paddle, which if you know Hamilton, it's a line from the musical. And we then got to play with the cast, the Broadway cast. in Central Park and then go to the show and we had this fun, you know, fun paddle that was just a, it was a collectible, sort of a collectible limited edition item. But to us, I also spoke to the fact that the sport is super accessible. People of all backgrounds are, and proclivities are, are playing it. And we sort of thought that was a fun way to represent that. So the partnerships have happened in all all sorts of ways. That's one where it was really just started from a conversation and a love of the sport to what if we do something really fun here and going from there.
Emily Steele (23:37)
Yeah, and like such a cool time to be launching a company that is so it's trending right now because there's so much excitement around it to just like Ride that wave as long as you can and also keep building it right keep getting people excited to try pickleball if they haven't because it is Does feel like it's becoming more accessible like even in terms of like locations people can play and all of that So that's so exciting so when you think about partnerships like how do you know it's a win? Like that Hamilton's like, okay, that's probably gonna be a win because you're working with a robust marketing team, a very well established company. Are there things you look for where you're like, yes, I think this is gonna make sense because of XYZ or for me to do this, I need to know that XYZ will happen, you know?
Catherine Baxter (24:35)
Well, some of it is, is what is the, if we're going to put, like really put a lot of effort into it, it's some of it is what's the brand alignment or what's the thing, like one step back that we can say, okay, this really lines up with what we believe in as a brand. So with, with Hamilton, even though it doesn't seem like there's this strong connection of pickleball and Broadway. We, for us, we really tried to not only partner with this big established brand that everyone knows, but also say, but the reason we're doing this as well is because, you know, we want to highlight that pickleball is super accessible to the theater nerds or the jocks or, you know, anyone in between. And that was, that's like, accessibility in the sport is something we really believe in and want to kind of stand behind. And so that's how that played out. And then different partnerships have, you know, as I think we're going to really put effort in as long as there's sort of a broader brand alignment to it. And then, you know, practically, if there's a big audience that we can connect to with through that partner, then that really helps us make the decision.
Emily Steele (25:50)
Yeah, brand awareness. You're like, ooh, we can reach that many people. Let's go. Let's do it. OK, speaking of, I would love for you to tell us about your latest collaboration that's going live soon. I'll let you say it in your own words. Who are you working with?
Catherine Baxter (26:06)
Yes, so we are going to be the Pickle Wall partner of Barbie for 2024, which is very exciting. And, you know, Barbie, this, I mean, this year, because of the movie and the, you know, so much of the broader kind of buzz and conversation is like, obviously so iconic. But I think also there's been this, you know, really strong, like, you know, resurgence of the brand is something that empowers people and that like, you know, supports like bold, vibrant women and, you know, all people. And, and really, as we thought about the opportunity to partner with them, we really thought about like just the, the nature of play and how important play is in people's happiness and connecting with others. And that's been so much of what Barbie has represented, but also something that is so cool about Pickleball is the intergenerational element of it. And so we were so excited to get the opportunity and then be selected to partner with them. And so we have a collaboration of pickleball paddles and a pickleball set and pickleball bags that are launching end of May. They'll be available on our website, but then also at Dick's Sporting Goods, which has been super exciting to work with them on launching new products, both in retail, but also online. And so we can't wait for that to launch and we're...working on efforts to activate that collaboration in different communities. And so that's super exciting.
Emily Steele (28:20)
That's so cool. Is that something that you sought out or did they find you or maybe something totally different?
Catherine Baxter (28:27)
They found me and then there you know, there's a lot of desire to partner with with Mattel and with Barbie and so there was a you know process to actually be selected as the the licensee there but it's it's the it's the 65th anniversary of Barbie this year and there is that you know, they're really there's a there's a lot of effort and energy going into that and I think as a women founded, women run, women owned brand. There's also a lot of alignment there too, in what not only our products, but like the overall story sort of is representative of, of, you know, of what I think what they're hoping to do in the world too. I don't want to speak for them, but that's kind of, you know, part of my thinking. And, and so that's you know, that's going to be really exciting and something we, we hope that reaches a lot of people.
Emily Steele (29:30)
Yeah, I'm sure well, right, but you'll still be focused on like your current distributors like current type of thing. It's mostly just like here's another way and what a cool thing for Dick's Sporting Goods to experience to like incorporating that kind of brand of Barbie into their mix. I don't know if that's like typical for what they usually have on their shelves or their brand experience. I think it continues to broaden their audience too. So everyone kind of wins in this scenario.
Catherine Baxter (29:32)
Yeah, and I think the opportunity to just do something fun and different from our normal, our existing products is great. But one of the things that this has allowed us to do is as part of the Barbie license and project, we are releasing two Barbie bags.
So a sling bag, sort of more of a, you know, over the shoulder, everyday bag, and then also a larger, you know, pickleball bag that can carry more paddles and balls and your workout clothes and your keys and all this stuff. But as Nettie has grown, you know, one of the things we're thinking about is how can we take our same brand and ethos and identity and create other products for pickleball players who maybe already have a paddle or three paddles. And there's other things that they want that we can provide to them. And so that's an exciting evolution that has come out of this partnership, but is also going to be, this is even sneak peeking into a little bit into the future even more, is just other ways that we can, that we're going to be releasing accessories and other products to appeal to consumers in different ways.
Emily Steele (31:28)
Yeah, you've become like the pickleball expert, right? You like have to be, you're like, okay, this thing I was gonna create paddleboards and like go, like go into this industry. And now you're probably like, no way more than you ever thought you would, right?
Catherine Baxter (31:36)
Yeah, I did not, I didn't know about the different weaving of carbon fibers and different types of PU leathers and, you know, different types of plastics before, but I've, I've learned a lot. And then also, you know, gone to play a ton of pickleball and play, you know, I'm, I'm a recreational player. Like I'm not much of a tournament player myself, but that's okay.
Catherine Baxter (32:10)
But, you know, it's been like great to just be able to be part of a business and community where the core of it is like going out and having fun off of your phone with other people, strangers or your friends. And that's, I feel pretty lucky to do that.
Emily Steele (32:26)
Yeah, yeah, yeah, it's like can definitely be competitive, right? Like as a sport, but like the approach that most people have is like, get some friends together, let's go play pickleball. It feels like a laid back way to like, instead of necessarily going out to drink, it's like you're getting active, you're still having a lot of joy and like you can probably do both, right? And still have fun, but it's just a different option. I think people are really welcome to that, like welcome to receiving new things like that.
Catherine Baxter (32:34)
Yeah. And like, what is so cool about it is you can play with people who are really competitive, like who are more competitive and, and you can play in the court next to them. You can still be experiencing the kind of activity together while also playing at different levels or different intensities. And that is really cool and unique. It's, you know, a tennis court is bigger and it's harder.
Catherine Baxter (33:21)
It's harder to be able to either play against someone who's a completely different level or be next to them and really feel like you're part of it with them where it is possible in pickleball. And in Cincinnati, we have, the city really has invested in public, with local public courts. And so right downtown along the river, there's 24 public pickleball courts that are free to use. And a lot of the, there's a big open play is what it's called, where it's you just, you kind of just opt in to the next game and there's a process, but you get to play with all sorts of people. And that's been another really great way to just get feedback. It's fun to see people with Nettie paddles out in the wild. And I get texts from people who are down there like, I'm playing against a whole court of people with Nettie paddles. Or you can kind of just see that in the in the wild, but it's also really the city has invested in in that as like a public, you know, public community resource.
Emily Steele (34:23)
Yeah, that's super cool. Gosh, that's amazing. I haven't been to Cincy, but now I'm like, ooh, I love it. I can come learn pickleball. I can get my Nettie stuff and come see what it's all about. That's so cool. Okay, final question for you. Nettie is obviously growing so much and you're seeing so much momentum. What do you see in the next year, two, five, 10? Take us how far you want to go, but what's the future hold?
Catherine Baxter (34:36)
Well, I think one thing in the closer future is really expanding our product assortment to have things that appeal to someone who has another brand brand pickleball Paddle, but doesn't see any bags that they like for instance. And that being a big thing, we're really excited about into the future. And then I think another thing is how can Netty really tap into the sort of experiential element of Pickleball more? So we have these local courts, but one thing that's come up a lot is these new facilities that are kind of entertainment complexes or places where you can play pickleball and there's bar and there's restaurant and there's other things going on. And so I think as a brand, one of the things I'm really thinking about is how can we meet people where they are, where they're playing pickleball for the first time in those communities, whether that's through sponsorships of facilities or that's maybe creating a facility or figuring out different ways that the brand can kind of integrate in an experiential way with our core market. So that's something that is coming down the line and is really, really exciting. And I think, yeah, I mean, I think those are kind of the two big things. I think the third would be just hoping that we can expand our physical retail presence as we as we grow and, you know, be able to obviously still grow online, but really take, you know, take a an approach where, you know, people are want to feel these products in their hands usually, and, you know, try it out. So, you know, figuring out, okay, who are the sporting goods stores where we can create really interesting demo programs with. I think that's a big, big thing that's coming, coming down for us is, okay, how do we partner with coaches or shops or putting good stores to have like a more robust demoing experience? Because of sporting good, a lot of times people want to feel it and try it, before they, before they buy. And so I think that's whether it's partnering with those experiential communities or these other individuals, I think building that out is something we're really excited about into the future.
Emily Steele (37:54)
Cool, love to hear it. I'm so excited for you. Thank you so much for coming on the show today. If people find Nettie maybe it's in their own community, can they go to Dick's Sporting Goods, like anywhere?
Catherine Baxter (38:05)
so we're not in every single Dick's Sporting Goods. If you want to go into the store, you will go on the store locator on Dick's Sporting Goods. and you know, type in your, your zip code there. We also are in other independent shops and we have a store locator on our website too. And then you can find us on our website, which is playnettie.com. You can also find us on Amazon too. So we're, you know, we're in retail on our own website on Amazon and and then you can also find us on on social everything is at @playnettie.
Emily Steele (38:43)
So great, love it. Well, so, so excited for what's ahead and congrats on the Barbie collab and everything that's happening in your world. Thanks, Catherine.
Catherine Baxter (38:45)
Yeah.
Thank you for having me. Yeah!
