In 2026, CPG brands grow faster by going deep in specific markets before expanding nationally, and by sequencing retail channels strategically rather than trying to be everywhere at once. Omnichannel success depends on choosing the right first retailer and treating all channels as one coordinated system. Brands that build genuine emotional connection and community, not just data-driven visibility, are the ones creating lasting consumer loyalty.

Creators captured the magic of real-life moments - from grocery aisle finds and Target runs to at-home indulgence, fridge restocks, and cozy seasonal routines - turning ordinary experiences into content that felt fun, approachable, and perfectly timed for spring.

The strongest creator partnerships don't start with follower counts. They start with a shopping cart.

A look at the biggest flavors, functional trends, and standout brands our Hummingbirds team spotted while walking the Expo West show floor.

Why local influence, in-store visibility, and authentic UGC create measurable impact across retail channels.