For creators

Discover. Create.
Get rewarded.

Join Hummingbirds to work with brands, try new products, and connect with other creators.

A platform for everyday creators

Hummingbirds connects everyday creators with brands looking for authentic content and IRL product experiences.

Multiple ways to participate

Create content, experience products, or help brands get discovered.

Get rewarded

Earn perks for your participation.

Consistent opportunities

Find new campaigns and opportunities in your inbox, every week.

Be part of something positive

Join a welcoming space built around authenticity and respect.

How it works

Learn how our platform connects everyday creators with brands  spark brand discovery and reward authentic content

Explore campaigns

Discover dozens of open brand campaigns every single week.

Join what fits you

Create a quick pitch to the brand and submit your interest in the campaign.

Get perks for posting

Create content and share it on Instagram and get a perk from the brand!

Create, experience,
and connect

Explore ways to work with brands, discover new products, and grow as a creator, all on your own terms.

Create Content

Share authentic photos, reels, and stories featuring products you genuinely enjoy. Create in your own style on Instagram and build your portfolio in Hummingbirds to get future campaigns.

In-Store Discovery

Help brands get discovered by highlighting what’s available near you. Share everyday finds in your community and influence what people notice when they’re shopping.

Community & Resources

Join an active online community of everyday creators where you can connect with people in your area, learn from others, and grow your skills. Access creator resources, tips, and support to help you succeed across every opportunity.

Share your finds, snag perks, and have fun creating — it's easy to get started.

Become a hummingbird

Be part of something bigger — join our creator community

What You'll Find Inside The Charm:

A supportive network of everyday creators

Ways to connect with creators near you

Opportunities to share work and get feedback

Creative inspiration and skill-building tools

Workshops, brand talks, and creator resources

Exclusive perks, campaigns, and experiences

Learn more about The Charm

Hummingbirds isn't just a platform — it's a community. After your first campaign, you'll unlock access to a supportive network where creators connect, learn, and grow together.

Creators sharing food and content

Creators Everywhere

Hummingbirds creators participate from across the country. While many opportunities are localized, anyone can sign up and take part—no matter where you live.

Explore active creator communities below.

Target store — a retail partner for Hummingbirds creator campaigns
Charleston, SC
Target store — a retail partner for Hummingbirds creator campaigns
Charlotte, NC
Target store — a retail partner for Hummingbirds creator campaigns
Dallas, TX

Why they love being
a hummingbird

You have questions,
we have answers

Okay, how does this work?

When you sign up as a hummingbird & connect your Instagram, you’ll see available campaigns. You can hit “interested” in the ones you genuinely would love to post about on social media and brands will select you if they want to collaborate.

What's a campaign?

A campaign is like a job posting. A brand might be looking for 10 hummingbirds to visit Whole Foods and grab their new beverage to try and share. Selected hummingbirds would get a $50 gift card to Whole Foods with the request to create an Instagram Reel of their experience.

Do I get paid?

Hummingbirds is all about in-kind campaigns. We almost exclusively offer retail-specific gift cards or other forms of digital gift cards.

Do I get to choose my campaigns?

Yes! As a hummingbird, you decide which campaigns to join. Express interest in the ones that excite you, skip the rest, and there’s no minimum required — you’re in control of your bird experience.

How do I get selected for a campaign?

The brands we work with have different criteria. Some are only looking for 10 hummingbirds in a specific city. Others want hundreds of millennial moms to try and share a product. If you express interest in the campaign, brands will likely look at your followers, engagement on your content, and the style of your posts to see if you’re a good brand fit.

How much does it cost?

It’s free for you to join! We only charge the brands we work with.

How do I find out about campaign opportunities?

We send the newest campaigns straight to your inbox every Tuesday! That’s your weekly drop of opportunities to join brand campaigns. Can’t wait until then? Jump into your dashboard anytime to browse what’s live.

What if you're not in my city?

We probably will be soon!

I need help.


We’d love to assist! Head over to our Knowledge Base where you can find more info or contact us directly.