Learn the difference between user generated content and brand generated content and find out why they’re both vital for effective marketing.

In this week's discussion, Emily chats with Amanda Dare, founder and owner of Louisville-based, Woman-Owned Wallet and WOW Factor Collective. She joins Emily to discuss the challenges faced by women in business and the impact of supporting women-owned businesses in the local economy. They also touch on staying true to yourself, the power of curiosity, intentional marketing, and more!

Understand what geo tags are, learn how to create one on Instagram for your business, and get inspiration for other ways to engage locals on Instagram.

Understand UGC campaigns, get inspired by a few of our favorite content-creator-led campaigns, and follow our advice to get started!

Discover the rising impact of local influencers in successful marketing strategies.

Learn more about influencer marketing and its benefits. Plus, get advice on how to incorporate influencers in your retail marketing strategy!

Take a look at some examples of brands that are successfully driving business with in-store promotions and get advice on how to follow in their footsteps.

Learn how you can find influencers in your area. Plus, get tips on vetting and engaging them to maximize your marketing efforts' impact.

In places where people are the megaphone, local businesses are a bigger part of the conversation. But there is a big difference between businesses that understand “community” as a place to put a billboard versus networking potential.

In today’s social economy, connected customers are influenced—and infl’s credibility.

As brands become more targeted with their influencer marketing strategies, one trend that’s emerging is engagement of regional and local influencers. But what’s the difference? Why choose one or the other?

SEO marketing is incredibly important for all businesses to optimize, but it’s especially important for local businesses. Let’s look at what it is and steps you can take to start improving your local SEO today!

Word of mouth marketing is earned media that occurs in two forms: online and offline. We outlined 6 of these strategies that all businesses should be taking advantage of.

Ready to partner with other local businesses? We explore the right types of partners to work with and how you can start working together.