Why brands love authentic content

why brands love authentic content

Brands love birds who create engaging, authentic content! What exactly a brand looks for varies, but they often look for community-centric birds who are already showcasing their favorite things in their community. Participating in more campaigns around your city and building your profile can also help with this!

Some more niche brands look for specific content. For example, a travel-focused brand is more likely to pick birds who have already showcased travel reels. Likewise, a fitness brand might look for birds who are already actively sharing stories about their fitness classes or have feed posts about participating in active outdoor activities.

Remember, brands can’t see your profile if it’s private. If you have a private account, we respect your decision to keep it private, but birds with public profiles, especially creator accounts, are more likely to be selected. You can learn more about switching your account to a public creator or business account here!