social media influencer marketing
what is influencer marketing?
Influencer marketing is a form of social media marketing where brands partner with people that have influence on one or more channels to promote their product, service, location, or event.
there are 6 types of influencers
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Residents of a specific city or area that have a network of local people who know and trust them. They’re active social media users that typically have between 500-5,000 followers made up of friends, family and people in their community who look forward to seeing what they’re up to.
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People with between 1,000-10,000 followers on social media who mostly post about one niche that they’re really passionate about.
Social sharing is not their full-time job so they don’t rely on brand deals for income. It keeps their content very authentic and followers feel like they know them.
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Established influencers with anywhere between 10,000 to 50,000 followers. Most partner with brands part-time or as their full-time job.
Their followers are very engaged with their content, and many have been following them for months or years.
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Mid-sized group with between 50,000 to 500,000 followers across a couple social media platforms. They typically use their platform as their primary source of income and may be working with several brands, engaging in partnerships, and promoting events at a given time.
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Influencers with between 500,000 and 1 million followers. They often have more followers in one country rather than worldwide. Unless they’re c-list celebrities, they’re likely compensated for many of their posts by brand partners.
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Celebrity or mega influencers have one million followers or more. Some are celebrities that quickly gathered a following on social media, and others are influencers who became so popular that they reached celebrity status.
It’s more difficult to secure brand partnerships with this tier unless they already have a relationship with the influencer platform or agency you work with.
FREE GUIDE
get started with local influencer marketing
Whether you’re a new brick & mortar or represent a national brand tapping into place-based influence, this guide walks you through how to successfully launch your first campaign.