writers & contributors

Emily steele

CEO & Co-founder of Hummingbirds
Writer & Editor

charise flynn

COO & Co-founder of Hummingbirds
Editor

lexie swift

Head of Community & Customer Success
Editor

image of callie hippler from hummingbirds

callie hippler

Marketing Manager, Growth & Engagement
Writer

get started with local iinfluencer marketing

Whether you’re a brand new brick & mortar or you represent a national brand tapping into place-based influence, this guide will walk you through everything you need to know to successfully launch your first campaign.

popular articles to enjoy

Scroll through to see what made our customers book a call with our team.

Blog
How CPG QR codes build loyalty on social media
How CPG QR codes build loyalty on social media

Many CPG brands are already using QR codes in marketing materials to build customer loyalty. Find out what these codes can do for your next influencer campaign.

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Best of the Best: march Campaigns our Local Creators & Brands Loved
Best of the Best: march Campaigns our Local Creators & Brands Loved

Discover the top brands our Hummingbirds loved this month and how our hyperlocal creators are bringing the latest must-try products to life.

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The key to destination marketing strategies that spark wanderlust
The key to destination marketing strategies that spark wanderlust

Discover how travel brands can overcome marketing challenges with strong destination marketing strategies and thoughtful influencer partnerships.

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The ultimate guide to travel UGC for DMOs
The ultimate guide to travel UGC for DMOs

Travel UGC helps your audience visualize the experience you offer, providing social proof that drives interest in your brand. Here’s what you need to know.

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Where influencers fit in a CPG DTC commerce strategy
Where influencers fit in a CPG DTC commerce strategy

Learn how CPG brands can boost sales by partnering with local influencers! Build trust, drive engagement, and grow your brand with community-driven marketing.

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CPG growth: How to build a strategy that supports success
CPG growth: How to build a strategy that supports success

Want to scale your CPG brand? Learn how to craft a winning growth strategy using influencer marketing, retail expansion & digital tactics that drive sales!

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Influencer marketing costs and how to reduce them
Influencer marketing costs and how to reduce them

How much does it cost to get an influencer to promote your product? It depends on the type of influencer and the platform. See the pricing breakdown here.

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How to find local content creators your audience can relate to
How to find local content creators your audience can relate to

Hummingbirds is the only influencer search tool designed to help brands find local content creators. Learn how it works and find out how to get started.

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Best of the Best: february Campaigns our Local Creators & Brands Loved
Best of the Best: february Campaigns our Local Creators & Brands Loved

Discover the top brands our Hummingbirds loved this month and how our hyperlocal creators are bringing the latest must-try products to life.

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How local influencers are influencing consumer buying behaviors
How local influencers are influencing consumer buying behaviors

Local influencers are more authentic and relatable than traditional influencers, helping them connect with audiences and influence their purchase decisions.

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Best of the Best: January Campaigns our Local Creators & Brands Loved
Best of the Best: January Campaigns our Local Creators & Brands Loved

Discover the top brands our creators loved this month and how they are bringing the latest must-try products to life.

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Looking for Grand Rapids content creators? Meet the Michigan birds
Looking for Grand Rapids content creators? Meet the Michigan birds

Meet Hummingbirds’ network of Grand Rapids content creators and learn how they can help your business introduce its brands and products to consumers in Michigan.

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Detroit Creators Fall in Love with Local Detroit
Detroit Creators Fall in Love with Local Detroit

See the ways Detroit content creators fall in love with their city!

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Des Moines Creators Celebrate Farmers Market Season
Des Moines Creators Celebrate Farmers Market Season

See how Des Moines content creators celebrated Farmers Market season.

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Local Chicago Creators Celebrate National Sports Day
Local Chicago Creators Celebrate National Sports Day

See how Chicago content creators celebrated National Sports Day.

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Detroit Creators Celebrate National Cupcake Day
Detroit Creators Celebrate National Cupcake Day

See the ways Detroit content creators celebrated National Cupcake Day.

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Local Influencers in Austin Celebrate National Day of Encouragement
Local Influencers in Austin Celebrate National Day of Encouragement

See how Austin content creators celebrated National Day of Encouragement around their city.

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Looking for Houston content creators? Meet the Texas birds
Looking for Houston content creators? Meet the Texas birds

Meet Hummingbirds’ network of Houston content creators and learn how they can help your business introduce its brands and products to consumers in Texas.

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Looking for San Antonio content creators? Meet the Texas birds
Looking for San Antonio content creators? Meet the Texas birds

Meet Hummingbirds’ network of San Antonio content creators and learn how they can help your business introduce its brands and products to consumers in Texas.

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Looking for Cincinnati content creators? Meet the Ohio birds
Looking for Cincinnati content creators? Meet the Ohio birds

Meet Hummingbirds’ network of Cincinnati content creators and learn how they can help your business introduce its brands and products to consumers in Ohio.

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How CPG Brands Can Use Geo-Targeted Influencers to Drive Sales in 2025
How CPG Brands Can Use Geo-Targeted Influencers to Drive Sales in 2025

Up to speed on the latest CPG marketing trends? Find out where influencers fit and learn how to use geo-targeted influencer partnerships to drive sales in 2025.

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Detroit Creators Shine a Spotlight on Local Heroes and Nonprofits
Detroit Creators Shine a Spotlight on Local Heroes and Nonprofits

Follow along as Detroit content creators shine a spotlight on local nonprofits.

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Local Chicago Creators Celebrate National Coffee Day
Local Chicago Creators Celebrate National Coffee Day

See how Chicago content creators celebrated National Coffee Day.

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Des Moines Creators Celebrate 515 Day
Des Moines Creators Celebrate 515 Day

See how Des Moines content creators celebrated Farmers Market season 515 Day.

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Chicago Creators Tour Their City’s Best Shopping Spots
Chicago Creators Tour Their City’s Best Shopping Spots

See how Chicago content creators toured the city’s best local shopping spots.

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Local Austin Creators Celebrate National Coffee Day
Local Austin Creators Celebrate National Coffee Day

See how Austin content creators celebrated National Coffee Day around their city.

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Increase CPG Sales By Partnering with Hummingbirds
Increase CPG Sales By Partnering with Hummingbirds

Learn how you can boost brand awareness, engage audiences in hyper-local markets, and increase CPG sales with Hummingbirds platform and creative partnerships.

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top campaigns in 2024 from our local content creators
top campaigns in 2024 from our local content creators

Top campaigns in 2024 that garnered interest from thousands of local creators. Learn how you can create campaigns for your own brand in 2025 that gets creators excited.

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Heritage, Heat, Heart and a Rebrand
Heritage, Heat, Heart and a Rebrand

Emily Steele interviews Alyzeh Rizvi, founder of Peepal People, a South Asian pantry brand bringing authentic flavors to your kitchen. Alyzeh shares her journey of creating a modern brand that honors her Pakistani heritage while appealing to a broader American market. We dive into Peepal People’s recent rebranding, their focus on healthy formulations with lower sodium and zero sugar, and their expansion plans into retail stores.

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Reaching Consumers at the Right Moment With Strategic Product Sampling
Reaching Consumers at the Right Moment With Strategic Product Sampling

Emily Steele chats with Laurel Rundle, founder of AHA Marketing. Laurel explains their unique approach of partnering with professionals like doctors, doulas, and gym owners to distribute product samples. We chat about sampling strategies, from custom programs to shared-cost opportunities for smaller brands, and also touch on key factors to consider when building out your own sampling program.

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