writers & contributors

Meet Hummingbirds’ network of Grand Rapids content creators and learn how they can help your business introduce its brands and products to consumers in Michigan.

See the ways Detroit content creators fall in love with their city!

See how Des Moines content creators celebrated Farmers Market season.

See how Chicago content creators celebrated National Sports Day.

See the ways Detroit content creators celebrated National Cupcake Day.

See how Austin content creators celebrated National Day of Encouragement around their city.

Meet Hummingbirds’ network of Houston content creators and learn how they can help your business introduce its brands and products to consumers in Texas.

Meet Hummingbirds’ network of San Antonio content creators and learn how they can help your business introduce its brands and products to consumers in Texas.

Meet Hummingbirds’ network of Cincinnati content creators and learn how they can help your business introduce its brands and products to consumers in Ohio.

Up to speed on the latest CPG marketing trends? Find out where influencers fit and learn how to use geo-targeted influencer partnerships to drive sales in 2025.

Follow along as Detroit content creators shine a spotlight on local nonprofits.

See how Chicago content creators celebrated National Coffee Day.

See how Des Moines content creators celebrated Farmers Market season 515 Day.

See how Chicago content creators toured the city’s best local shopping spots.

See how Austin content creators celebrated National Coffee Day around their city.

Learn how you can boost brand awareness, engage audiences in hyper-local markets, and increase CPG sales with Hummingbirds platform and creative partnerships.

Emily Steele interviews Alyzeh Rizvi, founder of Peepal People, a South Asian pantry brand bringing authentic flavors to your kitchen. Alyzeh shares her journey of creating a modern brand that honors her Pakistani heritage while appealing to a broader American market. We dive into Peepal People’s recent rebranding, their focus on healthy formulations with lower sodium and zero sugar, and their expansion plans into retail stores.

Emily Steele chats with Laurel Rundle, founder of AHA Marketing. Laurel explains their unique approach of partnering with professionals like doctors, doulas, and gym owners to distribute product samples. We chat about sampling strategies, from custom programs to shared-cost opportunities for smaller brands, and also touch on key factors to consider when building out your own sampling program.

Emily Steele interviews Caroline Grace, founder and CEO of Product and Prosper, to chat through building successful CPG brands in retail. Caroline shares insights to help emerging brands navigate retail complexities. She emphasizes the importance of proper positioning, packaging, and pricing, using the example of PAKTLI Foods to illustrate how refining a brand's story can lead to retail success.

See how Austin content creators celebrated National Book Lovers Day around their city.