Looking for Austin content creators? Meet the Texas birds
With nearly 980,000 residents in Austin and over 2.27 million in the greater metro area, this booming city offers brands a unique opportunity to reach diverse, engaged audiences. As the Live Music Capital of the World, Austin isn’t just growing in population — it’s thriving with culture, community, and consumer potential.
For brands eager to build genuine connections, local influencers — our Austin hummingbirds — are the gateway to reaching new audiences with authentic, trusted recommendations. These creators have their fingers on the city’s pulse, sharing insights that resonate with followers in a way that traditional advertising simply can’t. Get to know the hummingbirds who are helping Austinites discover new products and experiences, one post at a time.
Meet Hummingbirds’ network of Austin content creators
Austin hummingbirds are local content creators with modest followings and a powerful local influence. With an authentic understanding of what Austinites want, they’re often seen as more trustworthy than traditional influencers or conventional marketing messages.
Baylee Chapo (@bayw0lf)
As a self-proclaimed Certified Travel Snackaholic, Baylee shares lively content showcasing her foodie adventures, including mouth-watering photos of Texas BBQ, baked goods, tacos, coffee, and much more. She has a knack for highlighting the local flavors that make Austin’s food scene unique.
In one Hummingbird campaign, Baylee posted a colorful, garden-fresh meal topped with a healthy drizzle of Japanese BBQ Sauce for an extra kick! Her post, filled with vibrant, fresh veggies and Austin’s al fresco charm, made it easy for followers to imagine their own flavorful outdoor dining experience.
Rebecca Duran (@plaza.austin)
Rebecca Duran is an Austin-based Instagram influencer who shares relatable moments from family nights out to crave-worthy mocktail recipes and small hauls from popular stores. Exploring businesses across the city, she shows parents how to enjoy Austin’s best spots while staying mindful of time and budget.
In one Hummingbirds campaign, Rebecca and her young daughter shared a cozy, late-night grilled cheese made with protein-packed, multi-grain EQUII bread. She highlighted not only the bread’s nutritional benefits but also how easy it was to find at Central Market — making it an appealing choice for other parents seeking nutritious, accessible options.
Isabella Holland (@hollandfamilytx)
Isabella Holland and her family live in the Austin suburbs, where her content frequently spotlights top-quality brands found on local shelves. With a strong focus on sourcing healthy ingredients for her family, Isabella shares recommendations that her health-conscious Instagram followers genuinely value.
In one successful collaboration with Sauz, her engaging content highlighted the pasta sauce’s all-natural ingredients and exceptional quality, presenting it as a must-try for families. She even pointed out where to find it at her local H-E-B, encouraging her followers to give it a try.
Ruth Fokkema (@singaseong)
Ruth Fokkema is a lifestyle influencer and mother of two, where she runs a cottage bakery business. Known for her focus on nutrient-dense foods and environmentally-conscious living, she shares everything from wholesome recipes to parenting hacks and reflections on her faith.
In collaboration with Serenity Kids puree, Ruth highlighted the product’s ingredients and balanced blend of fat, protein, and carbs, perfect for little ones. The partnership was a natural fit, aligning with her emphasis on health and sustainability — especially since Serenity Kids supports regenerative farming.
Want to see more show-stopping content? Check out our Austin Hummingbirds page!
Are hummingbirds the same thing as influencers?
Hummingbirds are local content creators, bringing a genuine, community-focused perspective that traditional social media influencers often lack. With an audience often made up of friends, family, and colleagues, they’re not full-time influencers — instead, they share authentic recommendations that feel more relatable to their followers.
Our hummingbirds create social media content that speaks directly to what their community values, whether that’s finding local favorites or the best deals in town. If you’re looking to drive local engagement, our unique approach to influencer marketing delivers a concise, compelling message about your product or service that connects with local audiences on a personal level.
Take a look at our most successful Austin campaigns!
New Bird
This New Bird Campaign introduced our Austin Hummingbirds to the platform while celebrating local businesses. Our Birds explored Austin-based brands, shared their experiences on social media, and enjoyed perks that highlighted the vibrant spirit of the city!
Austin Plastic Surgeons
Our Austin Hummingbirds highlighted their experiences with Austin Plastic Surgeon + MedSpa, where expertise meets a personal touch. Led by Dr. Johnny Franco and his team of certified providers, they shared how the luxury services helped them look and feel their best. From personalized plans to achieving beauty goals, the Austin Birds’ content showcased the care and confidence this medspa brings to every client’s journey.
Fischer and Wieser
Our Detroit-based creators showcased Fischer & Wieser’s limited-time products, available exclusively at Costco. They highlighted the beloved Original Roasted Raspberry Chipotle Sauce and the seasonal Charcuterie & Entertaining Set as must-haves for holiday gatherings and hosting. Their content emphasized the urgency to snag these favorites before they sell out, while also celebrating Fischer & Wieser’s 55-year tradition and family-owned roots in Fredericksburg, TX!
How partnering with Hummingbirds works
The Hummingbirds platform is your all-in-one solution for connecting with local content creators for your latest campaigns. Here’s a look at the support you can expect:
Plan your campaign with ease
Our platform guides you smoothly through the planning stages, offering everything from content creation inspiration and hashtag suggestions to insider tips on local audiences. Designed to be both fast and effective, it provides just the right amount of guidance without stepping on your creative toes, setting you up for a successful and engaging campaign.
Match with local creators in Austin, TX
The matching process is as easy as one-two-three!
Post your campaign details and objectives for the birds to review. If they’re genuinely interested in your products or services, they’ll pitch themselves and explain how they connect with your brand.
Review the applicants and select the best influencers for your campaign.
Send your chosen content creators a text to confirm that they’ve been selected. They’ll have 48 hours to accept the collaboration.
If you’re used to sending endless DMs to influencers and waiting on responses, Hummingbirds offers a refreshing alternative. We curate geo-targeted communities of creators known for producing authentic, valuable user-generated content, helping your brand stand out in an (often) crowded market.
Monitor your campaign and measure success
The Hummingbirds platform provides a user-friendly dashboard where you can easily track all your campaign metrics in one place.
In the digital space, we measure success in reach, impressions, engagement, and conversions. For in-store campaigns, we measure success through product movement in targeted retailers by working with customers’ data. Our platform makes it easy to see how different types of content impact real-world behavior.
Plus, all fully licensed content is available for reuse, allowing you to effortlessly repurpose assets for future campaigns or initiatives.
Trying to grow your audience in Austin? Book a call with Hummingbirds today!