Looking for Detroit content creators? Meet the Michigan birds
Detroit is buzzing with energy and growth, making it a prime market for brands looking to tap into its vibrant culture. For those aiming to make a real impact, there’s no better strategy than partnering with Motor City-based content creators who live and breathe the city.
These creators aren’t just familiar with Detroit — they’re deeply connected to it, sharing the same neighborhoods, favorite hangouts, and passions as their followers. They speak with an authentic voice that reflects what Detroit cares about, building meaningful connections with locals who value their insights.
Working with local influencers can amplify your brand’s message more effectively than relying on bigger names without local ties. With 4.3 million people living in metro Detroit, brands have the chance to tap into a loyal community through creators whose content not only sparks interest but also leaves a lasting impression.
Meet Hummingbirds’ network of Detroit content creators
Hummingbirds are local content creators and influencers who collaborate with brands to connect with audiences in specific communities, spotlighting everything from well-loved local businesses to national brands. If you’re looking for higher engagement rates in Michigan, meet a few of our talented birds!
Jasmine White (@jasminerls)
Jasmine is a wife, mother, nanny, and bookworm, and her photos and videos highlight the best of her domestic and professional life. When she does post about a brand or business, it’s usually because she stumbled upon a new favorite food or hotspot.
As a hummingbird, one of her most drool-worthy brand partnerships was with The Congregation, a beautifully repurposed church-turned-restaurant featuring seasonal cocktails, sandwiches, and soups. Crowing over its delicious fare and cozy atmosphere, her photos inspired followers to schedule their own #detroitnightout!
Jaime (@mydaybyjay)
Lifestyle and foodie influencer Jaime shares a mix of content featuring trendy restaurants, marathon runs, and tempting home cooking. From helicopter tours to coffee runs, her photos and videos capture both the extraordinary and the everyday.
In one successful campaign with us, Jaime showcased her favorite local spots to grab a pumpkin spice latte and pastries, including Sabbath Coffee Roasters, Crispelli’s Bakery, Atomic Coffee Roasters, and the local cider mills. Her recommendations brought attention to these cozy spots, illustrating her knack for creating engaging, relatable content that resonates with Michigan’s food-loving community. Jaime’s warm, inviting style makes her a natural choice for brands aiming to connect with local audiences on a more personal level.
Katie Purcell (@katie__purcell)
Katie is a wife and mom who shares glimpses of her family’s adventures at home and around town. She’s just as likely to capture a simple, sun-filled moment as she is to recommend a skincare product.
As one of our talented birds, Katie created a short video of a special day in Farmington, offering a mini-tour of her favorite coffee shops, bookstores, boutiques, and dessert spots. Her local recommendations sparked interest among her followers, helping them discover the hidden gems and vibrant offerings around the city.
Farah (@faraheats)
As her handle suggests, Farah is a food enthusiast based in nearby Ann Arbor. From coffee to sandwiches, donuts to sushi, she explores a rainbow of flavors just outside her door.
In one Hummingbirds campaign, Farah celebrated the tail-end of fall with visits to Metro Detroit’s many cider mills. Her post sparked dozens of comments from followers, largely skewed in favor of the cinnamon donuts, showcasing her knack for engaging food lovers across the region.
Ready to see more Michigan hummingbirds? Check out our Detroit page today!
Are hummingbirds the same thing as influencers?
Hummingbirds are quite different from traditional influencers, including nano and micro-influencers. While their social media posts support both local businesses and national brands, they have a unique advantage — they’re often speaking to followers they know in real life. This close-knit connection makes them especially effective for brands aiming to drive local behavior.
Whether it’s increasing sales for CPG brands at specific retailers or filling seats for Detroit’s performing arts, hummingbirds reach smaller, localized audiences who know, like, and trust them. If you’re looking to create buzz for your product or service, even if you’re already a mainstay brand, hummingbirds can bring a fresh, authentic perspective, highlighting unique benefits that truly appeal to their community.
Take a look at our most successful Detroit campaigns!
New Bird
This New Bird Campaign helped our Detroit Hummingbirds navigate the platform while supporting local businesses. Our Birds experienced Detroit-based brands, shared their stories on social media, and enjoyed exciting perks along the way.
Nature’s Fynd
Our Detroit Birds showcased how Nature’s Fynd products bring joy to social occasions like brunches, post-workout hangouts, and Friendsgiving celebrations. Using Fy™, a revolutionary fungi protein, they highlighted delicious, fungi-powered foods like creamy Fy Yogurt and savory Meatless Breakfast Patties. Their content celebrated community, good food, and the ease of incorporating Nature’s Fynd into everyday meals while fueling a better future!
Local Detroit
Our Detroit Hummingbirds embraced fall by highlighting their favorite local spots. They shared cozy moments enjoying pumpkin treats at Detroit cafes, captured the vibrant fall colors at Belle Isle, and celebrated the season with brews from local breweries. Their content showcased the unique charm of autumn in the Motor City!
The Congregation
Detroit creators shared their experiences at The Congregation, a 1924 church beautifully transformed into a coffee shop, cafe, and bar. They highlighted the blend of historic charm—like original stained glass and a 150-year-old organ—with modern touches, while enjoying coffee, cocktails, and delicious food. Their content celebrated this vibrant Detroit hub as a perfect space for connection and community!
How partnering with Hummingbirds works
Whether you’re looking for beauty influencers, foodies, or lifestyle creators, the Hummingbirds’ platform connects you with local content creators who resonate with your target market. Our technology and dedicated team make us a one-stop solution for managing impactful, geo-specific campaigns.
Plan your campaign with ease
Our intuitive platform walks you through every step of the campaign planning process, offering content creation inspiration, hashtag suggestions, and insider insights on local audiences.
Quickly outline your campaign’s most important objectives, set clear expectations, and establish timelines that work for you. This level of transparency allows hummingbirds to assess whether their content will align with your objectives and connect with their followers.
Match with local creators in Detroit
If you’ve struggled to match with Michigan influencers before, you’re not alone. Many brands spend hours messaging TikTok and Instagram influencers, only to face delays and limited responses. With the Hummingbirds platform, the process is simplified: geo-targeted creators can easily view campaigns in their area, review briefs, and pitch themselves directly to your brand if they’re interested.
Once creators apply, you can review their profiles and send direct invitations to the best matches for your brand. Selected hummingbirds then confirm their spot within 48 hours, ensuring a smooth campaign launch.
Monitor your campaign and measure success
With the Hummingbirds platform, tracking your campaign’s impact is simple and centralized. All photos, videos, and performance metrics — like reach, impressions, and conversions — are available in one place, so you don’t need to hunt through multiple social media platforms. You also gain access to fully licensed content that can be repurposed for future campaigns.
For brands focused on local impact, we even track product sales in specific retail stores and geo-targeted areas.
Ready to launch a Detroit campaign with local influencers? Book a call with the Hummingbirds team!