Turn customers into lifelong brand advocates
When you work with real people as a marketing channel, you get authentic content and local reach through a trusted human. But perhaps the greatest perk is the potential to turn that person into a lifetime customer and advocate with unlimited referrals.
There is no other form of local marketing that can become both a customer and an acquisition channel.
what is a brand advocate?
A brand advocate is someone who elevates your brand via peer-to-peer communication. Some examples are social media posts, reviews, word-of-mouth communication, and bringing their network to try a product, service, event, or experience firsthand. Brand advocates love your company and naturally tell their network about it.
how do hummingbirds drive referrals?
Hummingbirds are natural advocates for the brands they love and had positive experiences with, and they discover many of these brands through campaigns! In fact, 70% of hummingbirds turn into repeat or long-term customers after trying a new brand!
“One single hummingbird has referred 20+ friends to one of the customers that selected her as part of a campaign,” says Emily Steele, CEO of Hummingbirds. “This customer not only got a social media post about her offering, but that hummingbird is now a referral machine, extending value for months and likely years to come.”
Stories like this are not one-off occurrence; we hear from hummingbirds and brands regularly that they are seeing referrals roll in days, months and even years after their Hummingbirds campaign.
A hummingbird named Erin shared her referral experience saying, “I’ve been doing the same for my physical therapist I met from being a Hummingbird. She has been LIFE CHANGING for me and pain management. I tell everyone who will listen.”
Real people create more value than other marketing channels
Hummingbirds love their communities and want to be actively engaged in them. In fact, many hummingbirds list ‘engaging in my community’ as a reason why they signed up!
When a ‘bird’ expresses interest in a brand’s campaign, they are not looking for a quick check, they’re looking for a brand that they can send their friends to, tell their parents about, and return to again and again.
Many will even advocate for brands that they have not personally tried, but have heard great things about from their network. The overwhelming feeling of community is what makes Hummingbirds so special and unique for both the birds participating in campaigns and the brands who create them.
content from everyday humans and customers is authentic
Another unique aspect of working with hummingbirds is that their content is 100% authentic. We never tell them what to say and hummingbirds choose which campaigns they want to participate in.
Hummingbirds are talking to their own network on their own social media pages. They don’t have separate professional and personal accounts like many large influencers and celebrities do. When a friend sees their post, they might ask a question, look up the brand, or immediately go buy it because they have a similar lifestyle and needs as their friend.
ready to create lifelong advocates for your business?
If you’re ready to create lifelong advocates for your place-based business, book a discovery call with one of the fantastic Hummingbirds sales reps. They’ll listen to your goals and help you come up with an actionable plan to get hummingbirds in your target community trying and talking about your business.
