Hilton Des Moines Downtown works with hummingbirds
Hotel restaurants have a bad reputation for being overpriced with average food. But that’s not true for Hilton Des Moines Downtown! They activated Hummingbirds to try their trendy, new restaurant menu and share about it on social media.
about Hilton Des Moines Downtown
This beautiful hotel features 330 guest rooms with 26 suites. It’s connected to the Iowa Events Center by skywalk and has 14,000 square feet of meeting space. There’s a complimentary airport shuttle, pool, and a patio for al fresco dining complete with a fireplace. Hilton brought in chefs from the area and uses local ingredients and products whenever possible.
campaign details
Hummingbirds received dining experiences for themselves and a guest to try Hilton’s Park Street Kitchen and Bar.
results
The Hummingbirds raved about the food and drinks that they tried. Many commented on the great downtown views, too! Happy hour was a hit with both food and drink specials - perfect for a weeknight after work or before a concert or event.
It’s a common misconception that hotel restaurants are only for guests (with exceptions for all-inclusive resorts). Multiple Hummingbirds shared that piece of information in their post caption to help break down the invisible barrier.
hummingbirds can help
If you’re ready to drive traffic to your place-based business, book a discovery call to learn how Hummingbirds can help! Hospitality brands like Hilton, CPG brands like Lola’s Fine Hot Sauce, and service brands like WeWash are discovering the power of working with hyperlocal people to boost awareness and sales.
