hummingbirds are better advertising than billboards
“75,000 cars pass this billboard each day!”
As a business owner looking to market their brand to new customers, this can be an attractive statistic. Who wouldn’t want thousands of eyeballs on their message every day?
Similar to online follower counts, a big number enticing for brands with marketing dollars to spend, but what does it mean? You can count the cars passing by (like followers), but there’s no way all of those people see the message. Even less of them actually do anything with the information.
We’ll go over why activating hummingbirds is significantly more effective for local businesses than traditional advertising tactics like billboards.
hummingbirds have connections
Paying for print ads, billboard placements and radio commercials are all ways to passively market your business. Yes you make them funny or catchy, but there is no real connection between a piece of paper and a customer. Today’s consumers want to feel connected to a brand, and the best way to do that is through real humans in their network.
Partnering with the hummingbirds dynamically draws new customers experience and share your product or service. Your business receives the social media posts to their network where your message is amplified by the trust they have with their followers. In addition, they’ve actually experienced your brand, so they often talk about it in word-of-mouth conversations, too.
authenticity and trust are important marketing factors
We understand why an influencer’s follower count matters to the brands looking to partner with them, but we want to expand the metrics beyond eyeballs and clicks.
Authenticity and trust are two intangible values that smaller local creators add to business partnerships. Unlike a billboard that comes down, the hummingbirds are having conversations about your business long after they experience your brand. Because hummingbirds have a manageable amount of followers and likely know most of them in real life, they engage back in real time.
Let’s say I need to get my nails done before my sister’s wedding. Because I got to know Jessie, a hummingbird, at a few work events before the pandemic, I feel comfortable DMing her, “What was that nail place you were raving about in your Instagram stories a few months ago?” Because Jessie doesn’t have tens of thousands of followers, I don’t get lost in her inbox, and she’s happy to respond because we’re friendly in real life, too.
She’s thrilled to lift up a local business she was able to try because they engaged with the hummingbirds. If I had seen a billboard for a nail salon a few months prior, there’s no way I’d remember the name of the business or know who to ask about how long their gel manicures last.
increase brand engagement with hummingbirds
Hummingbirds may get less reach and impressions, but their local roots and meaningful community connections expand their impact in their audience. When creating a powerful brand, you have a choice in how you communicate with your audience. What feels better to you – passive billboards or dynamic interactions?
Book a discovery call to get the hummingbirds to start engaging with your business or watch a demo here.
