What is local SEO marketing?
Key takeaways:
Local SEO is crucial for businesses with a brick and mortar location.
All businesses with an online presence - no matter how big or small - should optimize their SEO.
SEO marketing is incredibly important for all businesses to optimize, but it’s especially important for local businesses. Let’s take a look at what local SEO marketing is, how it affects your business, and steps you can take to start improving your local SEO today!
Local SEO definition
Semrush has a great definition: “Local SEO is the process of optimizing your online presence to increase local traffic, visibility, and brand awareness.”
What does that mean?
When a consumer searches for a business like yours in a specific area, optimizing your local SEO should ensure that your business displays in the results across search engines, social media, and navigation apps.
Steps you can take to improve your local SEO.
Fill out your Google Business Profile
Add details to social media accounts
Engage with your community online
Edit your website
There are a number of other ways to improve your local SEO. Download our free checklist to get started.
How is local SEO different from regular SEO?
SEO has rapidly evolved over the years. It was born as a way to reward quality, useful content on websites. At its core, that’s still true, but it now extends to all content found online - not just websites. Local SEO takes regular SEO one step further by incorporating location-based keywords into the SEO strategy.
How does local SEO affect my business?
Executing on a cohesive SEO strategy could make the difference between someone finding your business versus a competitor's business when doing a web search, location search, or even a social media search.
Have you ever received a recommendation from a friend, but could not find it online when searching? I have and it was so frustrating because I couldn’t support the small businesses like I wanted to. We ended up going somewhere else that popped up when I searched from locations near me.
