MidAmerican Energy helps hummingbirds save money
“Obsessively, relentlessly at your service.” What would you like to hear more when it comes to a company that powers your home? Not only is MidAmerican Energy attentive to your service needs, they also strive to connect with their customers and local community. MidAmerican energy partnered with hummingbirds to improve their energy use and share about their experiences!
About MidAmerican Energy
MidAmerican Energy is headquartered in Des Moines and serves over 1.6 million customers across Iowa, South Dakota, Nebraska, and Illinois. As a subsidiary of Berkshire Hathaway Energy, they have over 3,400 employees and are focused on providing clean, renewable energy with some of the lowest rates in the nation.
Energy saving perks
Each hummingbird was gifted a thermostat system, a variety of new energy-efficient products, and an energy savings tool kit.
Results of birds getting energy-efficient items
Birds installed the Google Nest thermostat in their homes and received a $75 rebate from MidAmerican Energy. Followers were excited to see them making changes to reduce their energy use - and save money! It was also a great way to demonstrate how easy it is to install an energy-saving thermostat in your home.
Drive brand awareness with local influencers in your target market
Is your company seeking ways to engage with your local community? Partnering with hyperlocal content creators is a great way to achieve word of mouth marketing between these creators and their entire local network. Book a call to discover how to create a campaign that engages the community that your business calls home.
