Lessons Learned with Emerging Brands
Lessons Learned with Emerging Brands
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In this week's discussion, Emily chats with Kelly Bennett, brand strategist and advisor at With Kelly Bennett and host of the Emerging Brands Podcast. Kelly Bennett is a New York City based brand strategist and advisor launching CPG food & beverage brands. They work with early-stage founders to differentiate brands and products in the marketplace, speak directly to their target audience, drive consumer demand (even before launching), and create buzz for consumers, media & retailers. Kelly also hosts ‘Emerging Brand Podcast’ interviewing founders building the coolest emerging brands. We chatted through ways to position your brand for success in terms of packaging and branding as well as how to prioritize storytelling and the purpose when marketing your brand. Listen in for a conversation filled with insights for emerging CPG brands and beyond!
TUNE IN FOR TOPICS LIKE:
2:48 Kelly’s brand advisory work
4:31 Growing up and finding a path into marketing
10:34 5 ways to position your brand for success
14:40 Finding product market fit
16:15 Mistakes to avoid in social media
18:41 Prioritizing the story over virality in content creation
20:49 Rebranding and positioning Frankly Good Coffee
23:53 Creating packaging that aligns with your ideal consumer
27:13 Learnings from hosting Emerging Brands Podcast
32:09 Bread and Butter Program - a new way to navigate the trademark process
Listen to this week’s Local Marketing School conversation!
Other episodes you'll enjoy if you enjoyed Kelly's episode:
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Emily Steele (00:01)
Hey everyone, happy Thursday. It's Thursday, which means we're back with another episode of Local Marketing School. I'm so excited. We're still doing this thing and still talking to phenomenal people like today's guest. One thing that really truly surprises me about this journey of bringing this to life, scaling hummingbirds, doing this kind of local people-powered marketing is how impactful local creators, the local voices and people have been in the CPG space. So you might start to notice that a lot of the conversations we have had or will have down the road are with people in the CPG space, whether they're our customers or leading marketers or anyone in the CPG ecosystem that is playing here because there is just so much around local marketing that gives a CPG its kind of first shot at existing, right? Like being in the farmers markets of the world, like getting real feedback about a product or the taste of something or the feeling of something in person. And so I just, I love these conversations. My hope is that all of the CPG brands and the founder stories give other CPG founders some hope and some guidance and some just excitement about what's ahead for them.
So with that, I'm excited to bring you today's guests. Kelly Bennett is a New York City based brand strategist and advisor launching CPG food and beverage brands. She works with early stage founders to differentiate brands and products in the marketplace, speak directly to their target audience, drive consumer demand even before launching and create buzz with consumers, media and retailers. Kelly has built award winning emerging brands, clients featured in Adweek, LA Times, CNN and Forbes.
She's advised a thousand plus early stage founders and become an industry expert with 15 years of experience. She's spoken at Creative Mornings, African Food Change Makers, Hot Bread Kitchen, New York Now, and Food BizWiz. Kelly also hosts Emerging Brand Podcasts, interviewing founders, building the coolest emerging brands. I had such a phenomenal conversation with Kelly and I'm excited to tee up the convo for you now. Let's dig in.
Emily Steele (02:36)
Hey Kelly, welcome to the podcast today.
Kelly Bennett (02:39)
Thank you so much, I'm really happy to be here.
Emily Steele (02:42)
Yay. Well, tell us in your own words. Like, who are you? What do you do in the world?
Kelly Bennett (02:47)
Absolutely. So I'm Kelly Bennett. I am a New York City based brand strategist and advisor and I work with CPG food and beverage brand founders and what I love doing is working with early stage founders who are on those early days of finding what they really want to build with a brand with a product maybe they're in R &D or they started selling at the local farmers market or maybe they have a restaurant or brick and mortar, but they want to get into CPG. And I'm really there to help them create the foundation of their brand to help them differentiate in the marketplace, stand out in retail, create that buzz with consumers, media and retail. And I love being that advisor who then is with them along the way. And it's just the coolest job. And I have this really
Emily Steele (03:44)
I mean, it sounds really fun.
Kelly Bennett (03:47)
It's really fun. And I have this really great network of other industry professionals that I work with that I'm able to pull in from brand designers, trademark lawyer, copy editor, photographers, pretty much every aspect of building out a CPG brand. have a great network of people that I could then connect the dots with to help them really just be successful and build a brand that they want to build. And that's what I'm a nerd about.
Kelly Bennett (04:16)
I live, drink, and sleep it. And that's what I love to do.
Emily Steele (04:16)
Yeah. So how did you get obsessed with it? Like was it through career aspirations as a young person or like stumble into it professionally? Like how did you get to where you are?
Kelly Bennett (04:34)
Absolutely. So I would say in my early childhood, my dad ran a printing manufacturing plant on Long Island in New York for perfume companies. And so from a really young age, I was really obsessed with packaging and how a brand was communicating their product through design and packaging. And he would always have me look over the prints and see if there was any edits and he would always get my feedback of like what do I think about the design and how it was assembled and and just having those kind of more industry conversations from when I was a little kid, but I always wanted to be a business person. I always wanted to build companies. At a young age, I really struggled with being dyslexic, having learning disabilities.
Kelly Bennett (05:28)
And it was really, really hard for me to get through school. But I ended up getting into like one community college that honestly, I think accepts everybody. But I got in and I took every single business class I could get into. I took an enormous amount of credits and just immersed myself in every and anything I can learn about business.
Emily Steele (05:33)
Mm -hmm.
Kelly Bennett (05:56)
And from there, I went abroad a couple of times. I tried lots of different aspects of business, but where I landed was marketing, psychology, international business. And then the one random one was a degree, a minor in Chinese language. I ended up living in China, you know, just like, be, you know, really just going for really cool experiences. I love living there and just really interested also in international business and how things are marketed differently in different markets. And then cut to after college, I had an internship at an agency, realized very quickly that wasn't the environment for me. I always wanted to work for myself, but there is where I learned about social media. This was 2009, where it was like revolutionary for a brand to be on social media.
Emily Steele (06:25)
Mm -hmm. Yeah.
Kelly Bennett (06:52)
And I happened to meet the marketing director of one of the largest international casinos in the world at a mixer. And she said, hey, do you think social media is going to be a thing? Do you think our brand needs it? I said, yeah, you do. And at the time, was Twitter was like the cool hot platform. Remember those days? And so I Googled when I got home how to launch a brand on Twitter. Figured it out, they were my first client. I did that and after that I said, because that agency was more for casino marketing and I was like, that's absolutely not what I wanna do. But I said, I'm really passionate about food, anything to do with wellness. And so I thought, okay, how can I build brands that I personally believe in? I was really interested in more like conscious consumerism which wasn't a word that I heard in college. I would be talking about it and people would be like, I don't know what the hell you're talking about. But I thought, okay, if I could kind of put all these pieces together and build brands that align with my ethics and people who want to buy brands that align with them, there's something there. And I just, over the last 15 years have worked on...many different verticals and where I really landed was food and beverage is what I'm the most passionate about. But I would say it's just been a collection of trying different things, doing really experimental things. I lived on an urban farm once in New York City and we started a sauce line. Like any and everything I could just get my hands on, being a creative director and partner of a restaurant, just to gain experience and hone my skills. And that's how I really honed in on my specialties and expertise now for CPG food and beverage.
Emily Steele (08:53)
Okay, so how long have you been really exclusively focused on this kind of industry or vertical, if you will?
Kelly Bennett (08:59)
So I would say I've been working in food for the last 10 years, and then more specifically CPG in the last five years. With the restaurant, I was able to get started working with CPG, but more from a brand partnership. And then recently, well, more so recently, say in the trajectory of my career. Honing in on CPG, I always was so fascinated with consumer packaged goods. even just more so recently, I was working with some other verticals and just now honing in on my business for CPG Food and Beverage.
Emily Steele (09:37)
Mm -hmm. Yeah. Okay, cool. It's so fun. Like, the experience gives you clarity, right? It's always like, for me, I'm like, okay, I did this thing, I learned what I don't want, now I know what I do want. And it's like, okay, I this, I get a little bit closer to knowing what I do want. And so it's cool, like, you can just see that, like, kind of stair -stepping of, the clarity of where you're at today, which is so cool. Because at
Kelly Bennett (09:59)
Which is great, because at the time I did not see it at all.
Emily Steele (10:02)
Yeah, yeah, I'm here like I'll do these things that seem interesting, but like where does it lead? Right? So Here we are With Kelly Bennett Okay, so one of the things you really love talking about is kind of this like the branding side of things right and like how do you stand out in a crowded marketplace and like What is it from a positioning? Branding, you know packaging standpoint that you think would lead a CPG brand to success. So I'd love to dig into that
Kelly Bennett (10:08)
Absolutely. So there's a few things that I always look for overall. So branding is definitely a part of it, but I think overall the brand strategy is that's where I hone in. So looking at it in a more holistic way, first, I feel that the product, the brand has to have a compelling story, something that would resonate with consumers. There's a really clear why behind the brand.
Emily Steele (10:42)
Yeah. Yep.
Kelly Bennett (11:00)
It fills a certain need and want those are the types of brands I really love. They don't just feel like something else in the market. Like there's a real purpose behind them. The second one would be having a good name. I really have seen such impact from having a good name. I work behind the scenes also advising brands through the trademark process and just seeing brand names every single day and also helping clients brainstorm their brand names if needed. Having a good name that rolls off the tongue that people remember that people share. That's such a powerful, powerful piece of the pie. The next is just having a great product even if you're starting off with one SKU like Is it really delicious? Is it really satisfying? Is it easy to understand? Is it easy to apply? Is it a similar use case that people are familiar with? Things that just doesn't feel like you have to move mountains in order to get people to use it. I find that if you put it in a vessel or put it in an experience that people are somewhat familiar with, even if it's a new product or idea or concept, but making it feel somewhat familiar in that is really impactful. Then I would go to say your visual branding, your product photography, having a clean website that's easy to find your information. And the last piece of the pie, I would say just again, really broad strokes is making sure that you are honing in on your storytelling through content.
Emily Steele (12:20)
Yeah. Yes.
Kelly Bennett (12:48)
And this is from 15 years of building brands with social media. It's a must have now. It's not even a conversation if you need it or not like I used to have 15 years ago. It's a must. But I think that a lot of founders get caught up in wanting it to be perfect or feeling like they can't start sharing until they have all the pieces together. But genuinely, what really resonates with people is the building of, right? Like connecting with a founder. And this is more specifically for emerging brands, but connecting with that founder, being with them or their small team as they put this out into the world, that is actually the content that people really resonate with the most. And so I feel that the sooner you could share, the better.
Emily Steele (13:19)
Yeah.
Kelly Bennett (13:42)
And even if it's not perfect, but just leaning into that, it makes for a great aspect and a great lever to pull to get that early buzz with consumers, with potential retail partners, with potential media. Everyone is looking at your social media, so taking it serious.
Emily Steele (13:43)
Yeah. Right. Yeah. Yeah. It's so interesting to like think about the winning recipe to everything. So I'm like, OK, you might have like incredible packaging, incredible like strategy for content and distribution. And then it's like, but your product really does have to taste amazing or be better than something else. And that has to take like so much, so much time to get that clarity and get the feedback to you.
Kelly Bennett (14:21)
It does.
Emily Steele (14:31)
Are you at the point mostly when you work with someone that they've kind of found that product market fit? They've got enough customers who are like, I love your peanut butter. I love your this. And then they're coming to you to be like, OK.
Kelly Bennett (14:43)
Yes, I would say I have a section of clients that are in the R &D. So they're working with a formulator, they're working with a food scientist. So they're refining and iterating on what that product is, which is really fine because they get to taste test and give feedback, which I really love. Then I have a segment of clients who've already tested. maybe they've done some like, like I said, local farmers market or friends and family and they're like, okay, this is what I want to do. And now I want to take it to the next level. and so most of the time I'm working with people in the early stages, but I would say the sooner you could get to that moment of having a product, you feel great about sharing, doing it, and also giving yourself some grace that products even maybe in the second run, third run, 10th run, could get even better. So not putting too much pressure on yourself, but also knowing that you have one shot to make your first impression. So giving it your absolute best, but also knowing that you could always grow from here as well.
Emily Steele (15:40)
Yeah, yeah, yeah. Kind of on that same note of like, okay, you gotta kind of nail that right out the gate, knowing it can be better. Like there are probably other things that are happening. Maybe there are mistakes or wins. Like could you talk about maybe a couple of mistakes? You're like, if this brand maybe could have done this, they would be in a better spot. And maybe those are the things you're helping them correct. Like give an example.
Kelly Bennett (16:18)
So I would say brands not taking their social media seriously enough. it's not, when I say that, I don't mean having the most perfectly curated feed. I mean investing energy and time in finding their cadence, right? And finding what is their voice and trying different things to find their own voice and their own environment online and not just copying what they think other brands are doing well. Like you have to really find your own authentic voice that does take time and it takes practice, but you have to practice to find it. And so that's one thing that I find also too. You could have a great product and you can have, you know, the best, you know, brownies in the world. But if you don't have good visual branding and you don't make it easy for someone to purchase from you, there's only so much you could do with it, right? Like you have to invest in those aspects in this day and age for a consumer brand because those things really do matter when you're putting yourself out there in the marketplace. So I would say just taking...taking those things seriously to make yourself stand out sooner than later.
Emily Steele (17:41)
Mm -hmm. I was talking to Jessica Dewey. don't know if you know her She's she works as well kind of in the CPG space and her episode hasn't gone live yet But she did something with a brand that you know was very much around like viral content creation And one of the things she said that's so like so on brand. I'm sure you've either heard or felt is like can we just have an intern do this? But she was talking about the process of getting the viral, open the fridge, open the drawer, get the chip dip. It took her four to five hours to really think through all of those pieces, get it pulled together. I think so many people still have this perception that, can't we, let's get a Gen Z or millennial, or not millennial, a Gen Z or college student doing this for us. But in that conversation, we're both like, no, it takes so much more strategy and oftentimes a lot more experience, not always, right? To like bring that perspective. Do you agree with that or what's your take?
Kelly Bennett (18:40)
Personally don't ever look at content and thinking how can this go viral like to me that is just such a Really hard thing to be putting pressure on yourself like that I I personally always think about how can we tell the story and so I like Coming from that perspective and thinking about all the different ways you could tell the story and all the different messaging and I would say collaborating with different content creators or brands to help tell that story through their own lens. I think that is a really fun way to look at social media, especially I'll specifically say Instagram in the year 2024, as you could do the collaborative posts and it's so much easier to collaborate now on that platform. That's the type of content I really like. I think that brands that just want to outsource it to say an intern Could be fine if you just want to get some trends on the board, which I think is cool and get creative with it But at the same time, it's such a powerful tool now to close real deals with Retailers and also getting media like press is looking at your social so like I said originally, taking it seriously and not just handing it over, but really being engaged in the process to make sure that your brand has a voice, has authenticity, and it feels engaging to who you want to be talking with.
Emily Steele (20:08)
Yeah. Yeah.
Mm -hmm. So yeah, as you think about the brand strategy, it's like, okay, if you have a solid social presence, your website's out, packaging, like that will open the doors potentially to investors, to more press, to these like retailers. Like, are you feeling that with some of your clients or seeing that like actually create lift? Because I think sometimes brand strategy can be overlooked as like, it's like the visual pieces is like, but no, this is the it's all of it, right? Like you need this, but any tangible examples?
Kelly Bennett (20:49)
Yeah, absolutely. So a client of mine called Frankly Good Coffee, they were actually the coffee partners when I was at the restaurant being creative director, partner of that restaurant. And so I've been marketing this brand for quite a long time. And that's why I say like, they really helped me get into the CPG space. And so with them, it was more of a rebrand of like, this was a business that's been around for a while, but it really didn't have as much of a brand identity. So working with them was okay, how do we want to differentiate this product in the market? What's the story behind it? How do we want to make it stand out looking at the product SKU's, looking at the sourcing, looking at how it's roasted, just going more granular of like, why is this coffee so amazing? And so the strategy was more of like, okay, this is what's going to differentiate in the market. This is who we want to speak to. And this is how we want to tell the story. So as a brand strategist, my job is to say, I want our packaging to feel elevated. I want it to feel bold. I want it to feel fresh with great color palettes, something that feels multi generational, but also very current without feeling too young, because it's a Gen X founder. So I didn't want it to feel like it couldn't fit that demo as well. So how do we kind of pull that thread? Also communicating that it's ethically sourced, that it's super fresh. Like it's roasted a couple of days before it's at your door. Like how do we communicate that? that it's female co-founded, it's a women-led team. And so I essentially, create the brief and then I have a really great network. I worked with House of Win, Izzy at House of Win to then take those pieces and create the visuals. And she did a knockout job. She did incredible. We did the logo, the packaging, collateral, everything that we needed. She did like packing tape, stickers. And then we found a really great photographer The Meadows studio and she did new product photography for us. We had our website redone and all those pieces together. I now see the momentum that it's bringing with potential new retailers, people starting to reach out, growth in sales. And so it also looks really great. So people are sharing it more and tagging it. So I think that's been a really just fulfilling and satisfying project that I've been working on because I'm really seeing the power of one, having the strategy of what is this brand's story, who are we talking to, how are we standing out in the market, how are we creating that buzz, and then finding the right partners to help execute and now seeing that next step of growth. It's really cool. It's one of my favorites to date.
Emily Steele (23:36)
Yeah, I love that. And I love the like subtle comment to you just made around like people want to take pictures and then tag the brand where something is more. I mean, it's just less like, I don't know, coded to who you are. You're like, not probably going to take a picture of it, even if you love that coffee. Right. You're just like, and this doesn't like do it for me with from a photo perspective. But then you're like proud of it. You're like, look what I just got at whatever grocery store. It does make a difference.
Kelly Bennett (24:06)
Right. It totally does.
Emily Steele (24:25)
I was chatting with a guy who offers a protein cookie and I was like, I'm assuming your demographic is primarily males. He's like, how did you know? And I'm like, you're packaging. It's like really big, lime green, black, white fonts, just loud, just looks like a supplement brand made for men. I was just really masculine. He's like, I just never thought of that. like, you're a brand strategist, right? Because it's like, you'll probably just design something that you would like as a person, as a founder, without really thinking like, is the ICP? Who's gonna be buying this over and over? And then it's like, of course women make majority of purchasing decisions all the time, just no matter what. So it's like, okay, how do you play all of these pieces together to really think about the whole entire consumer journey from the minute they see the ad to walking into Target? It all matters and you're underscoring it.
Kelly Bennett (25:09)
It does. It does. And that's where a brand strategist is really helpful, because our job is to look at all the pieces and making sure that everything is working together. And when you're working on content, that's also helping create buzz in media. And when you're doing that, it's also helping drive to your website, right? It's it's it's looking at that objective macro view of here's where you want to take the brand. And then here are all the steps to make it happen, to bring in the right designers, the right partners to execute on the strategy.
Emily Steele (25:49)
Yeah, yeah. And it's like, it's a lot of effort, I would assume. And I would also assume like different founders are easier, harder to work with as you think about like taking on new clients and maybe it's not always the founder. Maybe it's like a marketing team. Do you see like a persona you love to work with versus like, this is maybe a little more challenging.
Kelly Bennett (26:19)
I love working primarily with female founders. I just really love empowering women with how to build their own business, how to build their own success, how to have the confidence to put themselves out there. I think that often we second guess ourselves or we're very critical of ourselves and to help someone from the background, behind the scenes, have that confidence and have that independence through building a brand and business, that to me is the coolest.
Emily Steele (26:54)
Yeah, I love that. I agree. We are fun as female founders, aren't we? We can say that about ourselves, right? Okay, so as we get to founding things, you are a podcast founder as well. You have your own podcast, Emerging Brand Podcast. How long have you been running that? What's that all about? And what are you learning from these conversations with these emerging brands?
Kelly Bennett (26:59)
Absolutely. So I've been podcasting on and off for quite a few years and just having different iterations of podcasting and a fun fact about me, I have more family who's worked in media. I have two family members right now on the radio who have their own radio shows. And so I was also really anxious about doing a podcast. I never wanted to ruin like the Bennett family name so I was always kind of nervous about it, to be honest with you. And I've tried different formats over the years, but cut to this past year, I wanted to have my brand and the podcast align more with the niche of brands that I am interested in that I write about in my newsletter that I talk about in my social media that I personally work with as well. So the Emerging Brands Podcast officially launched this year, but it's been a collection of interviews by the end of this year, the Emerging Brands podcasts will have over 100 interviews with founders of consumer brands primarily, which is really cool. And I'm really proud of that body of work. And I'm excited to take it to the next level too. And so I really enjoy interviewing people, learning their journey, their story behind the brand, what's been their strategy, what advice would they share. And so I find that really helpful to have those industry conversations with founders. Also, it's inspiration for my clients to hear other people's stories. And what I'm finding also is that it's becoming an industry podcast, which is that other people in our industry are listening, connecting with other service providers or platforms or whatever the case may be. And so that's been really cool seeing the dots being connected in that way.
Emily Steele (29:02)
Mm -hmm. Mm -hmm. Like you get to be the bridge and facilitate like some matchmaking whether you know it or not, right? You're like, my gosh. Yeah. Yeah, that's super cool any like trends you've seen in the conversation. You're like, wow these successful Brands are saying the same thing about this or they're saying I avoided this and it was successful anything like emerging from those a hundred plus convos.
Kelly Bennett (29:14)
Absolutely one thing that I will say that I find is something that I find really compelling and it's it's always fun for me to see the journey of someone and then following them even from my Interview with them because I usually interview people within the very early stages of their brand But the founders who are open to iterating on what they're doing. Maybe it's changing their product, but the ingredient is what really started the brand or its reformulation or its repackaging or it's pitching themselves in a way that is outside their comfort zone. Those are the founders that I find in my experience, the ones that are continuously moving forward. Sometimes we get really romantic about how something looks or it has to be this SKU and it has to be done this way. We have to do it. And when you put those really strict parameters on yourself, it's really hard to stay relevant because you're not moving with the market, right? You have to stay true to yourself, absolutely. But there has to be some flexibility to iterate and to adjust and to be open and to receive feedback and be really strategic with how you implement that feedback. But that is something that I find really compelling from a founder and then seeing the brand growth. Also too, the sooner that a founder shares in the context of the podcast, when they started really doing say sampling and getting in front of potential clients, again, it's one of those things like almost like public speaking that could be so nerve wracking. But the sooner they got over that and got real interaction and they weren't just siloed or working from home all the time, it really helped make it feel real and put real momentum behind it. So that's something else that I find from founders sharing their what has really been impactful. And then I always send that to my clients who are on the cusp of like that next stage. I'm like, don't just take it from me, take it from this founder and I know you love her brand. And so those are a few of the things that have really stood out to me.
Emily Steele (31:29)
Cool, that'll be so helpful. I mean, I hope someone listens and then listens to all of the episodes, but also super helpful to consolidate some of the trends and the things that have come up as themes. So, okay, you have a new program, Bread and Butter. Tell us about this.
Kelly Bennett (32:03)
Yes, I collaborated, yes, absolutely. I collaborated with Nicole Schwartz. She is the founder of Sprout Law, which is a law firm for women-owned businesses to receive and apply for their trademarks. And she's awesome. She's my personal trademark lawyer. I've sent many clients to her. And in the past year, I've been advising her clients as they've been going through the trademark process on how to...organize their application from a brand perspective. so Nicole and I are collaborating and it's called Bread and Butter and it's trademarks and strategies for food and beverage brands, which I'm really excited about. It just saw a need, we're working on our visuals now and it's going to be such a cool brand that you can work with for your trademarking your name, your tagline, product SKUs, logo, and we have some other fun things in the works, but just helping food founders, food and beverage founders understand the process because it's so important to protect your name from copycats and have that protection for real growth, especially in CPG, like it's a must have. And so we're really excited to put
Emily Steele (33:17)
Yeah. my gosh. Yep. Mm -hmm.
Kelly Bennett (33:33)
The best of the best from both of our businesses into bread and butter.
Emily Steele (33:38)
I love that. Thank you for sharing that with us. Anything else on the horizon or anything else you want to share with listeners before we wrap?
Kelly Bennett (33:40)
I would say everything is on my website with Kelly Bennett calm. So if someone is interested in the full brand strategy, you can find info there. And I also offer if someone just wants me to answer their very specific questions about their brand, I have a meeting that someone could book. If they are like, I've been stressing out, I need to talk to an expert, an industry insider, like, what can I be focusing on? Why isn't this moving ahead?
Emily Steele (33:50)
Yeah.
Kelly Bennett (34:15)
I also have that available to answer your questions and to help you understand where to re-strategize, where to refocus. And so that's available as well. And then the podcast, Emerging Brands podcast, all the episodes are there. And on social, I'm always sharing contents about CPG brands and tips and advice on making your brand stand out.
Emily Steele (34:15)
Yeah, you have a great Instagram presence. So shout out to that. I love it. Yes. You're like, work hard for that. So thank you. Yes. Yes. Well, thank you so much for taking time to be on the local marketing school podcast. More to come. I'm excited to see where you go next and who you work with. And hopefully we, a of these listeners come over and have the opportunity to work with you.
Kelly Bennett (34:42)
Thank you. Thank you. I appreciate it. Thank you. I appreciate it.
Amazing, thank you so much for having me. Bye.
Emily Steele (35:07)
Yes, thanks Kelly.
