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We’re so glad you’re here! Read on to learn local marketing strategies, influencer marketing, and check out exclusive interviews with various marketing professionals.

Podcast Emily Steele Podcast Emily Steele

Beyond the Fridge Bean Dip: Sustaining Viral Momentum in CPG Marketing

In this week's discussion, Emily chats with Jessyca Dewey, the founder of The Y Collective, a social-first digital marketing agency working with CPG better for you brands. She discusses her journey from working in-house at brands like Califia Farms and VaynerMedia to starting her own agency, emphasizing the importance of integrated marketing approaches for smaller brands.

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Podcast Emily Steele Podcast Emily Steele

Attracting Locals and Visitors with Engaging DMO Strategies

In this week's discussion, Emily chats with Rachel Greiner, the marketing and social media manager at Experience Grand Rapids. She discusses the Brewsader app, which highlights the city's breweries and encourages people to visit them all, and the Flights of Flavor program, which showcases food and drink flights at local establishments.

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