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We’re so glad you’re here! Read on to learn local marketing strategies, influencer marketing, and check out exclusive interviews with various marketing professionals.

Podcast Emily Steele Podcast Emily Steele

From DTC to Retail Ready

Emily Steele interviews Umaimah Sharwani, founder of Paro, a food brand specializing in South Asian flavors. Umaimah shares her journey of creating Paro out of homesickness for her mother's cooking and her experience scaling digitally native brands. We cover various aspects of building a food brand, including the importance of being retail-ready.

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Podcast Emily Steele Podcast Emily Steele

Expanding Your Business Vision and Trusting Your Gut

Emily Steele interviews Leslie Bailey, co-founder and CEO of Indy Maven and Maven Space. Leslie shares her entrepreneurial journey, discussing the challenges and rewards of starting both a digital media brand and a coworking space. We dive into the importance of finding community and support outside one's immediate circle and being willing to make mistakes and pivot when necessary.

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Podcast Emily Steele Podcast Emily Steele

The Power of Placemaking and Creating Community-Driven Events

Emily Steele interviews Alisha Espey, the Program & Events Director at the Downtown Davenport Partnership. We dove into one of the area’s biggest festivals, Alternating Currents and all the details that go into drawing big crowds and executing on powerful partnerships across the city. Alisha discusses how she and her team create awareness and leverage local expertise for community-driven events.

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Podcast Emily Steele Podcast Emily Steele

Building a Strong Local Presence Through Strategic Communication

Emily Steele chats with Casey Harrison, CEO and founder of Polished Strategic Communications located in Indianapolis, Indiana. Casey shares her journey to founding her own communications agency and touches on the incredible clients she’s gotten a chance to work with like Women's Equity Brunch, Central Indiana Corporate Partnership, Business Equity for Indy and Indy Crew.

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Podcast Emily Steele Podcast Emily Steele

Scaling a Gourmet Ice Cream Sandwich Brand

Emily Steele chats with Erica Jacobs, the marketing director at Nightingale, a thriving ice cream sandwich company based in Richmond, Virginia, with a growing national presence. They delve deep into the unique aspects of marketing a frozen product with seasonal fluctuations and explore the innovative partnerships Nightingale has forged with influencers and other brands.

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Podcast Emily Steele Podcast Emily Steele

Creating Memorable Experiences, Personally and Professionally

In this week’s Local Marketing School episode, Emily Steele interviews Jennifer Magley, a dynamic speaker, author, and Chief Brand Officer at The Basketball League and Basketball Super League. Jennifer shares insights from her experiences as an emcee and host, emphasizing the value of surprising and delighting audiences.

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Podcast Emily Steele Podcast Emily Steele

Lessons Learned with Emerging Brands

Emily chats with Kelly Bennett, brand strategist and advisor at With Kelly Bennett and host of the Emerging Brands Podcast. Kelly Bennett is a brand strategist and advisor launching CPG food & beverage brands. We chat through ways to position your brand for success in terms of packaging and branding as well as how to prioritize storytelling and the purpose when marketing your brand.

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Podcast Emily Steele Podcast Emily Steele

Leveraging Local Partnerships for Social Good

In this week's discussion, Emily chats with Brandon Puszkiewicz, a program manager for the Indiana Chapter of the American Foundation for Suicide Prevention and Scott Soltys-Curry, creator of the Indianapolis Coffee Guide. Brandon and Scott share insights on the power of community, the importance of being connected to your collaboration, and how small ideas can lead to large-scale positive change.

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Podcast Emily Steele Podcast Emily Steele

Beyond the Fridge Bean Dip: Sustaining Viral Momentum in CPG Marketing

In this week's discussion, Emily chats with Jessyca Dewey, the founder of The Y Collective, a social-first digital marketing agency working with CPG better for you brands. She discusses her journey from working in-house at brands like Califia Farms and VaynerMedia to starting her own agency, emphasizing the importance of integrated marketing approaches for smaller brands.

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Podcast Emily Steele Podcast Emily Steele

Attracting Locals and Visitors with Engaging DMO Strategies

In this week's discussion, Emily chats with Rachel Greiner, the marketing and social media manager at Experience Grand Rapids. She discusses the Brewsader app, which highlights the city's breweries and encourages people to visit them all, and the Flights of Flavor program, which showcases food and drink flights at local establishments.

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