welcome to the blog
We’re so glad you’re here! Read on to learn local marketing strategies, influencer marketing, and check out exclusive interviews with various marketing professionals.
Meaningful Scaling: Balancing Tech and Personal Touch in Marketing
In this week's discussion, Emily chats with Sara Croft, the Co-Founder and CEO of Five Four, a growth agency for early-stage founders and founder-led businesses. Sara offers insights on experimentation, community-led growth, and preparing clients for fundraising, product launches, and revenue growth.
Beyond the Fridge Bean Dip: Sustaining Viral Momentum in CPG Marketing
In this week's discussion, Emily chats with Jessyca Dewey, the founder of The Y Collective, a social-first digital marketing agency working with CPG better for you brands. She discusses her journey from working in-house at brands like Califia Farms and VaynerMedia to starting her own agency, emphasizing the importance of integrated marketing approaches for smaller brands.
Attracting Locals and Visitors with Engaging DMO Strategies
In this week's discussion, Emily chats with Rachel Greiner, the marketing and social media manager at Experience Grand Rapids. She discusses the Brewsader app, which highlights the city's breweries and encourages people to visit them all, and the Flights of Flavor program, which showcases food and drink flights at local establishments.
4 Travel Marketing Trends To Know For 2024 And Beyond
Stay up to date with the latest trends in travel marketing and learn how to adjust your strategy to ensure you’re making the most of your marketing efforts.
Understanding The Role Of Travel Influencers In Marketing
Travel micro-influencers have authority and influence within the travel industry. Learn how to tap into their follower base to promote your destination.
The travel marketer’s ultimate guide to influencers
Travel influencer marketing began with bloggers but has grown to include any creator who has built an audience surrounding their travel content.
The Ultimate Guide to Local Influencer Marketing
Discover the rising impact of local influencers in successful marketing strategies.
Guide to finding and engaging local influencers
Learn how you can find influencers in your area. Plus, get tips on vetting and engaging them to maximize your marketing efforts' impact.
Des Moines Symphony treats Hummingbirds to a show
Des Moines Symphony offers a memorable night out with hummingbirds sharing their experience.
Digital versus traditional word of mouth marketing
Word-of-mouth marketing has been around as long as people have. Today we can communicate in a multitude of ways both verbally and digitally. Let’s compare the two.
hummingbirds take a trip with Destination Madison
Explore Madison with hummingbirds and share your travel experiences online.
Birds go to Alternating Currents in Davenport
‘DDP’ gifted hummingbirds tickets to attend the Alternating Currents Festival and share about their experience on Instagram!
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