top campaigns in 2024 from our local content creators
Wondering how to tap into local content creators in 2025? Look no further. We’re sharing the top campaigns of 2024 with a mix of brands that our hummingbirds loved.
From emerging CPG brands to beloved local attractions, you will see campaign titles, overviews, and other details that drove interest across our 20+ cities and counting.
olipop
Peaches & Cream Olipop Barbie Campaign
We asked our creators to celebrate 65 years of Barbie with Olipop’s new Peaches and Cream flavor! They visited Whole Foods, Target, Sprouts, and Walmart to pick up this refreshing drink, sharing how its perfect sweetness and charm made it a must-have for any celebration.
olipop
🍂 Fall into Flavor with Olipop! Sip the Season with Every Pop 🍁
We invited our local creators to share how Olipop has become a part of their favorite fall activities. From pumpkin carving to autumn walks, they’ve shown us the authentic ways Olipop fits into their seasonal routines.
Is your CPG brand driving sales through social media? Check out our recommendations here!
fresh thyme
Gather Around and Bring the Flavor! Fresh Thyme Is Ready for All of Your Fall Gatherings! 🧀🍷
We asked our local creators to show us how Fresh Thyme brings their seasonal gatherings to life. Whether it’s creating show-stopping spreads or finding the perfect hostess gifts, they’ve highlighted how Fresh Thyme makes hosting simple with seasonal florals, fine wines, and gourmet touches.
Azalea Wang
👢These Boots are Made For.. Sleighing ✨Show Off Your Azalea Wangs This Season 🎄
We asked our community to highlight their favorite picks from the exclusive Hummingbirds Western boot line. They’ve shared outfit inspo, seasonal styling tips, and all the reasons these boots are their go-to for standout looks and must-have footwear!
Altitude
✨Sustainable & Aesthetic: Elevate Your Work-from-Home Setup with Altitude's Office Supplies! 💻✨
In this campaign, we asked our creators to share how Altitude keeps them organized and motivated. With sleek planners, sustainable writing tools, and stylish office essentials, they’ve shown how Altitude transforms workspaces into hubs of productivity—exclusively at Target.
goodles
💛 Meet Your New Main Squeeze 💛 Try TWO New Goodles Deluxe Macs! 🧀
Our creators were asked to share how the new Goodles deluxe mac flavors are bringing fun and flavor to their kitchens. With new flavors like the nostalgic taste of Ched Over Heels and the cheesy perfection of Shell We Dance, they’ve shown how these ooey-gooey delights elevate any meal. Creators picked up their Goodles at their local Target.
Topgolf
ALL THE GOLF 🏌️♀️ HALF THE COST ⛳ EVERY TUESDAY 🗓️ 🎉
Our local creators shared how they’re making the most of their time at Topgolf. With half-price Tuesdays and trying the new Block Party game and The Sure Thing club, they’ve shown us why Topgolf is the perfect mix of play, great food, and fun vibes.
Love and Light Botanicals
🧖♀️ The Girlies Don't Gatekeep: Meet the Cleanest Skincare Line You've Never Heard Of 🌿✨
We invited our hummingbirds to share how they’re using Love and Light Botanicals to transform their skincare routines. From under-eye cream to sleep repair oil, they’ve shown us how these products fit seamlessly into their get-ready or wind-down moments.
dripdrop
Sip Squad, Stay Hydrated! 🍓💧 RUN don't walk to try these exclusive NEW flavors! 🍒🍋
Our creators shared how they’re incorporating DripDrop Hydration’s new Sunburst Variety Pack into their routines, like during workouts and busy days on the go. Featuring four refreshing flavors—Lemon Lime, Peach, Strawberry, and Black Cherry—they’ve highlighted how DripDrop is their go-to for staying refreshed and energized!
bored cow
Pumpkin Spice and Everything Nice 🍂✨Now at Target with Bored Cow 🎃🧡
Our hummingbirds shared how they’re bringing cozy fall vibes to life with Bored Cow, the milk alternative that’s as versatile as it is delicious. From morning coffee to post-workout recovery, they’ve shown how the new Pumpkin Spice flavor is their seasonal go-to for all things warm and comforting.
marley spoon / dinnerly
🍂🍁 Sweater Weather, Better Dinners! Dinnerly’s Fall Favorites Have Meals Ready in No Time! 🎃 ($262 value)
We asked our local creators to showcase how Dinnerly is simplifying their weekly meal planning. From creating quick, delicious dinners to sharing how easy it is to get the family involved in cooking, they’ve highlighted how Dinnerly makes home cooking both easy and affordable, and why it’s their top pick for stress-free, tasty meals!
truff
🎁🌶️ Spice Up the Season 🎄 Try the TRUFF Variety Pack, Exclusively at Costco 🔥
Our hummingbirds highlighted how TRUFF’s Costco-exclusive variety pack is adding bold, luxurious flavor to their holiday season. They’ve shared unique ways to use each sauce, like adding a kick to pizza with Jalapeño Lime Hot Sauce or finishing dishes with Black Truffle Olive Oil. Our creators showed that TRUFF is their go-to for unforgettable meals and standout holiday gifts!
Tandy
🍓💪 It’s not candy, it’s something better: Tandy’s outrageously good gummies with wellness benefits available at Target! 😋
Our hummingbirds shared how Tandy’s flavor-packed gummies, available exclusively in the Target candy aisle, are their favorite way to combine wellness and deliciousness. They’ve shown how these gummies support relaxation, focus, and energy while doubling as a tasty treat. Our creators showed how Tandy is quickly becoming their top pick for an afternoon pick-me-up or an evening wind-down.
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