hummingbirds — retail creator marketing
How to win in Costco
How brands are turning Costco shelf space into real traction with hyperlocal, everyday creators
hello from hummingbirds
You got into Costco.
Now let's get you noticed.
Launching in Costco is a big deal. But standing out at the shelf level? That's where most brands stumble.
This guide is your inside look at how CPG brands are building real momentum in Costco — not with celebrity influencers, but with everyday creators who shop there, live nearby, and actually use your product.
At Hummingbirds, we've helped brands generate awareness, content, and customer love across 28 cities (and counting). This is your roadmap.
why word-of-mouth still wins
The most trusted marketing isn't an ad — it's a recommendation
Nielsen · EveryoneSocial
"Real people sharing real experiences will always outperform a polished campaign that doesn't feel relatable."
the difference
Everyday Creators vs. Influencers
case studies
Brands winning at Costco
Real campaigns. Real creators. Real results.
our reach
Authentic voices in the cities your products show up IRL
From the Midwest and beyond, we activate everyday creators in 28+ cities and growing. Whether launching regionally or scaling nationally, our platform meets customers where they already are — Costco.
28+ cities & growing fast
how it works
Retail buzz, built from the ground up ↗
brands that trust our birds
400+ brands. 6k+ campaigns.
We've helped brands drive awareness across:
JonnyPops
Goodles
OLIPOP
Tate's Bake Shop
Cali Water
Ellenos
Simple Mills
TruLabs
Bachan's
Good Good
Pop & Bottle
Organic Valley
MUSH
happy
Toaster GrillsReady to win in Costco?
If you're ready to amplify your retail launch, get authentic content, and actually reach your target customer in the cities that matter — let's talk.
Book a Call ↗