all about campaign completion rates
all about campaign completion rates
Hummingbirds receive a completion rate for how many campaigns they confirm their participation in and fully complete. This will be visible to you and to brands who are selecting birds for their campaigns.
WHY do we have completion rates?
The majority of our hummingbirds are not only reliable and communicative but also truly outstanding advocates for all things local! Since anyone can sign up to be a hummingbird, we've implemented a system to help brands easily identify those who have proven reliability and a track record of successfully completing campaigns in the past.
If you’ve ever rented a unit on Airbnb or used Upwork to find contractors, they use a similar rating system to help customers make purchase decisions.
WHAT DOES IT LOOK LIKE?
This is an example of what you’ll see in the platform. In this demo account, the top campaign is a bird who confirmed their participation, but had a conflict and contacted help@hummingbirds.com right away to let us know. That entry is no longer included in their completion rate. The middle line is a properly completed campaign. The last entry is a campaign that was not fully completed.
WHAT IF I COMPLETED A CAMPAIGN BUT IT SHOWS I DIDN’T?
Completion rates will populate for campaigns starting February 2024. This means that campaigns you completed January 2024 and earlier will not count towards your completion rate, but brands will still be able to see the content from your past campaigns!
If you missed any requirement for completing the campaign after the deadline passes, it will automatically display as incomplete. This includes uploading stories, so make sure you upload your story link (or select your story for Enhanced Profiles) within 24 hours of posting it.
For campaigns not marked as complete, you have up to 30 days from the campaign due date to request a review by selecting ‘Request Review’ in your Campaign History. Please include a detailed description of your reason for not completing the campaign. If you’ve emailed us or been in communication with our team about the campaign, we’ll likely approve your request.
Like all new features launches, there are nuances and we may run into some bugs. If anything doesn’t seem right in your account, please let us know so we can get it resolved!
WHAT DO BRANDS SEE?
When brands are reviewing birds who expressed interest in their campaign, they can hover over profile pictures to view completion rates. They’re more likely to select birds with high completion rates, so these birds will get more opportunities!
HOW DO I LEARN MORE?
This feature is now live in the platform, so you can sign in and navigate to ‘My Profile’ to view it!
