What is a brand campaign?

what is a brand campaign?

A Brand Campaign is like a job posting. For example, a company might be looking for 10 hummingbirds to come try out their new happy hour menu at their restaurant. Selected hummingbirds would get a $50 gift card in exchange for an Instagram Reel and story.

Brands pay to get access to our platform where they can post campaigns, select hummingbirds they want to work with, and see all of your content in one dashboard. It's important that if you opt-in and confirm your participation in these campaigns that you follow through. We don't want to let down the businesses engaged in the platform!