We help CPG brands connect with everyday creators to generate repurposable UGC in retailers
Activate everyday creators in specific cities to boost retail visibility, drive store traffic, and scale authentic content, all in one seamless solution.
Why brands love hummingbirds
Local Retail Activations
- Drive shelf-level awareness in the retailers that matter most
- Tap harder to reach circles of influence in key cities across the US
- From landing on shelf to ongoing awareness and education - we’ve got you covered
UGC from Real People
- Everyday creators sharing their new favorite finds
- Authentic content from local community voices
- Rights-ready content to repurpose across your digital footprint in perpetuity
Fully-Managed Solution
- Dedicated customer success manager and campaign team to handle all the heavy lifting on your behalf
- All-in-one campaign brief creation, creator selection, content repository, campaign analytics, and community access
- Built for lean marketing teams who need a partner, not just content
Who are our hummingbirds?
90%
women
500–5k
followers
24–45
75% ages 24–45
~20%
aspiring creators
50%
parents
Hummingbirds serves Food, Beverage, Beauty, Pet and Everyday Goods brands in retail settings, coast to coast.
Which CPG Brands Are a Fit?
Retail criteria:
- Brands with retail overlap in 7–10+ Hummingbirds cities, OR
- Brands launching nationally into Target, Walmart, Whole Foods, Costco, Sprouts, or Ulta
Brand goals:
- Seeking to increase brand awareness — especially with female consumers and/or millennial moms
- Looking to capture UGC at scale
Strong bird communities.
Proven retail activation.
For new launches or growing shelf presence, our creators bring brands to life in the cities and retailers that matter most. This is how leading brands build momentum across national retail.
Explore the markets where birds are most active and the retailers we consistently partner with to drive real-world visibility.
Target
Sprouts
Ulta
Walmart
Costco
Whole Foods
H-E-B
Why partners love working with us
Insider Access
Early intel on new markets and product features + invites to key events we host.
Co-Marketing Opportunities
Grow alongside Hummingbirds with joint marketing campaigns or by co-sponsoring events.
Partner Visibility
Opportunities to be spotlighted in our marketing efforts like Cart Culture, email promos + Partner shoutouts.
From URL to IRL
Hummingbirds is a full service creator platform built for retail-ready F&B Brands.