Built for how everyday goods are actually discovered
From daily routines to trusted recommendations, show up where
people decide what becomes part of their everyday life.
From first try to repeat purchase, our platform drives the awareness and credibility brands need to stand out on crowded shelves.
Everyday purchase decisions are routine-driven and trust-based. Shoppers want to see real people using products in real life, recognize brands they trust, and know something is available where they already shop. The brands that win at retail show up naturally before, during, and after trial.
Everyday Brands Win When:
Shoppers see products used in real, relatable routines
Trust, familiarity, and utility drive repeat purchase
Local availability influences what ends up in the cart
Hummingbirds helps brands show up naturally in all three.
Dig deeper into how brands win at the shelf
Download our free guide to see how everyday creators help brands turn real retail moments into demand, with campaigns from Marley Spoon, Dropps, Athena Club, and more.
Designed for real CPG retail challenges
Flexible use cases that support food brands at every stage of retail growth.
Launch New Products & Variants
Drive awareness and trial for new SKUs through everyday creators sharing first uses, routines, and in-store discovery.
Increase Trial & Repeat Purchase
Activate creators to purchase, use, and talk about your product—fueling word-of-mouth that turns curiosity into habit.
Stand Out in Crowded Categories
Build a consistent, authentic presence across local markets to stay top of mind in competitive aisles like household, baby, wellness, and grocery.
Content that moves shoppers
Explore real campaigns designed to build trust, drive
discovery, and influence purchase at retail.
“Hummingbirds has been a huge help for us. We're a small team, as a company, and especially on the social side. So being able to have these partners be a white glove service for us, be an extension of our social team to really help us find these vetted great creators has been super key.”
Adrienne Dora
Sr. Social Media Associate, MUSH
“Hummingbirds has been a huge help for us. We're a small team, as a company, and especially on the social side. So being able to have these partners be a white glove service for us, be an extension of our social team to really help us find these vetted great creators has been super key.”
Adrienne Dora
Sr. Social Media Associate, MUSH
“Hummingbirds has been a huge help for us. We're a small team, as a company, and especially on the social side. So being able to have these partners be a white glove service for us, be an extension of our social team to really help us find these vetted great creators has been super key.”
Adrienne Dora
Sr. Social Media Associate, MUSH
“Hummingbirds has been a huge help for us. We're a small team, as a company, and especially on the social side. So being able to have these partners be a white glove service for us, be an extension of our social team to really help us find these vetted great creators has been super key.”
Adrienne Dora
Sr. Social Media Associate, MUSH
“Hummingbirds has been a huge help for us. We're a small team, as a company, and especially on the social side. So being able to have these partners be a white glove service for us, be an extension of our social team to really help us find these vetted great creators has been super key.”
Adrienne Dora
Sr. Social Media Associate, MUSH
“Hummingbirds has been a huge help for us. We're a small team, as a company, and especially on the social side. So being able to have these partners be a white glove service for us, be an extension of our social team to really help us find these vetted great creators has been super key.”
Adrienne Dora
Sr. Social Media Associate, MUSH
Learn more, grow faster
Content designed to help brands understand what
actually works at retail.
