Get found at the shelf, not just the feed
Increase brand awareness with campaigns designed to drive retail discovery and build familiarity over time.
Hummingbirds activates everyday creators inside specific retailers, turning in-store moments into discovery content that reaches shoppers in the aisles they already walk.
Retailer-Specific Reach
Launch awareness campaigns by retailer and region, so your brand shows up exactly where you're sold.
Credibility Where It Converts
In-store creator content mirrors the shopping experience, making your brand feel familiar before shoppers even pick it up.
Always-On Awareness at Scale
A continuous stream of retail-specific content keeps your brand visible across every campaign, every retailer, every season.
Build awareness aisle by aisle, retailer by retailer
Hummingbirds aren’t influencers — and that’s the point.
Hummingbirds are everyday creators—trusted voices with real influence in their own communities. They share genuine recommendations, connect with niche local audiences, and turn peer-to-peer trust into measurable retail impact.
Influencers
Polished broadcast reach
Global/niche audience
Create stylized content
Paid Campaigns
Influencing is their job
Feels like ads
Hummingbirds
Peer-to-peer trust
Hyperlocal following
Share real recs IRL
Perks, not sponsorships
Not full-time creators
Feels like recommendations
How in-store brand awareness works
A smarter way to increase visibility and build lasting brand awareness.
Launch a creator brief
Define the products, retailers, and moments you want captured.
Creators capture real retail moments
Everyday creators share authentic, in-store experiences — opt-in, approved, and on-brand.
Reuse content anywhere
Use high-performing UGC across paid, owned, and retail channels with confidence.
Learn more, grow faster
Content designed to help brands understand what
actually works at retail.
