Athena Club

Athena Club partnered with Hummingbirds during back-to-school season to help creators keep their routines smooth and stress-free. The campaign spotlighted the Mini Razor — featuring a non-slip ergonomic handle and five cushioned blades for a soft, hydrated, nick-free shave — along with the Glossy Shave Oil in Petal Bloom, a jojoba, avocado, and shea butter–infused oil-serum hybrid that turned quick shaves into luxurious, floral-scented skincare moments. Both products were newly available at Walmart, making it easier than ever for creators to refresh their routines.

September 2025
Athena Club
9 Cities

📓🌸 Back-to-Class Beauty – Athena Club Essentials at Walmart 💼

Athena Club has partnered with Hummingbirds across 13 creator campaigns to spotlight their self-care essentials in retailers like Target and Walmart. From everyday Target runs to glow-up moments featuring their razors, body washes, and deodorants, creators have driven authentic, shelf-level awareness and helped grow Athena Club’s presence in key cities nationwide.

19

creators activated

38

pieces of licensed UGC

505

engagements

10,559

reel views

16.3

hours saved

From URL to IRL

Hummingbirds is a full service creator platform built for retail-ready F&B Brands.

Activate retail-ready creators in 60+ cities at 20+ grocery retailers for launches, resets or seasonal campaigns.

Generate high quality on-brand UGC that’s built for reuse across paid, organic, shopper, and retail channels.

Drive retail momentum without draining your team’s bandwidth