increase restaurant revenue with local people
Whether you’re a well-established restaurant in the heart of your community, or a brand new business trying to capture the hearts of locals, we’ll help you think through how to activate content creators to rave about your restaurant to others.
Why Leverage Local Content Creators for Restaurants?
Ever had a neighbor or friend gush about the latest happy hour they experienced? Or a dish at a restaurant you have to order? That recommendation likely inspired you to take action, or at least got you to add it to your “list” of restaurants to try.
These types of recommendations are circulating every day on social media! For example, friends are clinking their delicious cocktails on Instagram Stories, posting about the coveted restaurant they finally went to on Facebook, and sharing Instagram Reels about the amazing brunch they went to.
This is happening all the time because people want to share the things they’re enjoying. Whether it was intentional or not, it’s influencing their local peers, followers, friends, and family. So why not tap into the content already being created regularly and get your name in the mix?
let’s make your restaurant Top of Mind
Most communities are full of incredible restaurants. How do you get yours to be the first one that comes to mind when someone asks where to go for dinner?
You might hear a coworker say something like, “My friend Jane just posted about the happy hour at Teehee’s Taco Shop, it looks amazing!” Another coworker say, “What is that new place in the East Village? Oh yeah! My mom just shared an Instagram post about it…let me look in my DMs quick.”
Your restaurant will hopefully draw eyeballs with your own social media content, but it’s far more powerful and authentic when it comes from other people who you know and trust.
Get your brand top of mind, and tip of tongue, by getting dozens of locals talking about you on a regular basis.
Creating Trackable Success
How do you know content creators will boost your revenue? Here are some powerful ways our customers track the success of any given campaign.
Promo codes: generate a time-sensitive promo code that hummingbirds’ friends and followers can use when they visit your restaurant.
A specialty offer: create a specialty offer just for hummingbird followers. Ex: buy a cocktail, get your second half off when you mention hummingbird to your waiter or waitress.
Driving long-term behavior: it’s one thing to get a hummingbird in to experience your restaurant, but getting them on your email list can convert them into lifelong loyal customers by offering updates, sending event information and discounts.
Ask your customers: Some of our best customers track their campaigns by asking a simple question of “How did you hear about us?” Talking to your customers is also a great way to engage them and make them feel valued.
Most of our customers utilize Hummingbirds to create buzz that simply cannot come from any other form of advertising. They want the social proof that comes from trusted locals tagging them all over social media and love the user-generated content they can re-share to their own Instagram feeds.
Benefit from Longevity of Content
When was the last time your billboard advertisement was also your paying customer? It doesn’t happen! Hummingbirds are the only example where your advertising channel can also promote you and buy from you… for life. Creating a positive experience for hummingbirds can create a stickiness that benefits your brand far beyond one social media post.
Many of our hummingbirds who try out new local brands become long-time customers, creating content at that location every time they visit.
Build a People-Powered Marketing Strategy Today
Word-of-mouth marketing is the best tool place-based brands have at their disposal. But guaranteeing it happens is tricky. With Hummingbirds, we make it possible to get the word-of-mouth your restaurant needs to build awareness and sales on a long-term basis.
