hummingbirds attend productions at The Playhouse Theater
The Playhouse is a home for artistic collaboration where any story can be told on stage. Off stage, they were looking for a way to increase excitement around their events and shows. That’s when they connected with the Hummingbirds to generate digital word of mouth marketing in the Des Moines area.
about Des Moines Community Playhouse
Founded in 1919 by members of the Iowa Press and Authors Club, the Playhouse is a prominent 501(c)(3) nonprofit organization. They have two theaters: the John Viars Theatre shows a variety of musicals, comedies and dramas, and the Kate Goldman Children’s Theatre produces shows for family audiences based on contemporary and classical literature.
campaign details
The Playhouse wanted help educating that public that live theater is a great source of entertainment. Each Hummingbird received two tickets for them and a guest to attend one production.
The Playhouse separated their campaign into four parts, allowing hummingbirds to attend different productions between spring and summer. “Kinky Boots” was the first production, which is based on the 2005 British film “Kinky Boots.” Second was a fun kid’s production about pirates, which was perfect for ages 5 and up. The final two productions are scheduled for this summer!
reach new audiences like The Playhouse
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