Influencer marketing helps consumer packaged goods (CPG) companies expand their reach and attract new customers with compelling and authentic social proof.

Understand the key differences between brand ambassadors and influencers so you can decide which type of partner is best for your brand!

Learn about the pros and cons of hiring a user generated content agency and make an informed decision about if it’s the right investment for your business.

Influencers are great partners for DMOs. Learn how the right tools makes it easy to partner with creators who have influence in your locale!

Micro influencers have 10,000 - 50,000 followers. Read on to get answers to other common questions to learn who should partner with them (and when).

Follow along with our guide to learn how to find influencers. Plus, get tips to ensure you partner with the best influencers for your brand.

Learn what it takes to become a UGC creator, including everything from establishing your account to building influence and finding branded partnerships.

Stay up to date with the latest trends in travel marketing and learn how to adjust your strategy to ensure you’re making the most of your marketing efforts.

Learn the difference between user generated content and brand generated content and find out why they’re both vital for effective marketing.

Get up to speed on the latest trends in user generated content and learn how those trends impact your marketing efforts. Plus get advice on what to do about it.

Travel micro-influencers have authority and influence within the travel industry. Learn how to tap into their follower base to promote your destination.

Travel influencer marketing began with bloggers but has grown to include any creator who has built an audience surrounding their travel content.

Understand what geo tags are, learn how to create one on Instagram for your business, and get inspiration for other ways to engage locals on Instagram.

Understand UGC campaigns, get inspired by a few of our favorite content-creator-led campaigns, and follow our advice to get started!

Discover the rising impact of local influencers in successful marketing strategies.

Learn more about influencer marketing and its benefits. Plus, get advice on how to incorporate influencers in your retail marketing strategy!

Understand the difference between user-generated content and influencer marketing so you can decide which is better for your brand’s marketing strategy.

Start your search for the best UGC Platform with a shortlist of our favorite platforms, plus get insight into why we chose them over other tools.

Take a look at some examples of brands that are successfully driving business with in-store promotions and get advice on how to follow in their footsteps.

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