After giving MingsBings a try, the Hummingbirds were hooked! For those seeking a quick, nutritious meal or a delightful snack, these crispy Chinese flatbreads are a perfect choice.

In this episode, Nola discusses her responsibilities as CMO, the tactics used to reach new customers and generate sales, and maintaining authenticity as a brand while growing rapidly!

Sarah Cucchiara is the VP of Sales and Marketing at Tiger Pistol. In this episode, Sarah discusses how to put the pieces together and create a local marketing strategy for your brand that responds to current innovation while maximizing the impact you’re already seeing.

Emily Harpel is the Founder and CEO of Art of Sucre, a luxury cotton candy company. They discuss building an events-based business and transitioning to ecommerce in the wake of the pandemic, her approach to social media and collaborations and more!

Delaney Vetter is an independent consultant specializing in PR and copywriting for brands in the Food & Beverage and CPG space. They discuss the evolving landscape of PR, her approach to securing press opportunities for brands of all shapes and sizes, and the power of storytelling in brand messaging.

This week, Emily chats with fellow co-founder and COO at Hummingbirds, Charise Flynn. They discuss the origin story of Hummingbirds, the value of leveraging everyday people as brand advocates, and answer all your questions about Hummingbirds.

Emily Steele hosts the Local Marketing School podcast! It helps brands, big and small, looking to drive local traffic understand how others like them do their marketing, including the tools they can use to creatively put themselves in the minds of consumers in specific communities.

In places where people are the megaphone, local businesses are a bigger part of the conversation. But there is a big difference between businesses that understand “community” as a place to put a billboard versus networking potential.

SPENGA invites hummingbirds to try their unique workout and share results.

In today’s social economy, connected customers are influenced—and infl’s credibility.

What is a nano influencer? Learn how they can amplify your marketing.

Understand the role of celebrity influencers and their societal impact.

Macro influencers are the second largest group in terms of follower count. Integrating them into your influencer marketing strategy is a smart decision if your goal is reach and awareness!

Mid-tier influencers are powerhouses of information and entertainment. Discover what they are and if your brand should consider working with them.

What are micro-influencers? Dive into their unique niche focus.

Micro influencers were all the rage two years ago. Now nano influencers are the talk of the internet - and for good reason! We broke down the differences between nano and micro influencers to help you decide which type you should work with.

Nano influencers are the trendiest influencer type, but there’s a new one that’s quickly rising in popularity: local influencers. Let’s explore how these two types of creators compare!

So you’re going to collaborate with local or nano influencers? Great! Now it’s time to decide how you want to work with them: DIY, using a platform or hiring an agency.

As brands become more targeted with their influencer marketing strategies, one trend that’s emerging is engagement of regional and local influencers. But what’s the difference? Why choose one or the other?

Where does influencer marketing fit in your marketing funnel? Find out!