featured
blog posts
Understanding The Role Of Travel Influencers In Marketing
Travel micro-influencers have authority and influence within the travel industry. Learn how to tap into their follower base to promote your destination.
The travel marketer’s ultimate guide to influencers
Travel influencer marketing began with bloggers but has grown to include any creator who has built an audience surrounding their travel content.
Boosting Visibility with SEO and Social Proof
In this week's discussion, Emily chats with Katie Olthoff, co-founder at ChopLocal, an online meat marketplace connecting customers with independent farmers and butcher shops all over the country! Katie joins Emily to discuss topics like search engine optimization, social proof, email marketing and more!
Staying True to Your Brand Values & Showing Up With Intention
In this week's discussion, Emily chats with Amanda Dare, founder and owner of Louisville-based, Woman-Owned Wallet and WOW Factor Collective. She joins Emily to discuss the challenges faced by women in business and the impact of supporting women-owned businesses in the local economy. They also touch on staying true to yourself, the power of curiosity, intentional marketing, and more!
A Step-By-Step Guide To Creating An Instagram Geo Tag
Understand what geo tags are, learn how to create one on Instagram for your business, and get inspiration for other ways to engage locals on Instagram.
Engaging Customers with a Purpose-Driven Mission
In this week's discussion, Emily chats with Katie Kardell, Marketing and Sales Director at Century Farms Distillery. Katie joins Emily to discuss the distillery's approach to promoting their bourbon, including their corn-to-whiskey program, trade shows, dabbling in digital marketing, and unique influencer marketing tactics.
The Marketer’s Guide To UGC Campaigns
Understand UGC campaigns, get inspired by a few of our favorite content-creator-led campaigns, and follow our advice to get started!
The Ultimate Guide to Local Influencer Marketing
Discover the rising impact of local influencers in successful marketing strategies.
Where influencers fit in a retail marketing strategy
Learn more about influencer marketing and its benefits. Plus, get advice on how to incorporate influencers in your retail marketing strategy!
User-Generated Content Vs. Influencer Marketing
Understand the difference between user-generated content and influencer marketing so you can decide which is better for your brand’s marketing strategy.
10 Best UGC Platforms for Brands
Start your search for the best UGC Platform with a shortlist of our favorite platforms, plus get insight into why we chose them over other tools.
5 In-Store Promotions Every Marketer Should Know
Take a look at some examples of brands that are successfully driving business with in-store promotions and get advice on how to follow in their footsteps.
Integrating Into the Community and Keeping Social Media Fun
In this week's discussion, Emily chats with Hannah Kirkpatrick, Social Media Manager at Fareway Stores Inc., a Midwest grocer with 139 stores across seven states. Hannah dives into local marketing strategies and the power of influencer marketing. Discover how Fareway utilizes store-specific content and collaborates with micro-influencers to create engaging campaigns.
Sourcing, Supply Chains, and Scaling from Scratch
In this week's discussion, Emily chats with Lucy Dana, CEO & Co-Founder of One Trick Pony, a delicious peanut butter brand made from Argentinian peanuts and Patagonian sea salt. Lucy walks us through the intricacies of sourcing peanuts, standing up an ecommerce arm and securing retailers across the country.
Local influencers devour Goodles Mac
For a comforting and nourishing mac n' cheese experience, try Goodles! Hummingbirds had the chance to try a few flavors and they more than approve!
From Local Markets to a National Spotlight
In this week's discussion, Emily delves into the journey of OLIPOP with Steven Vigilante, the brand's Director of Growth and Partnerships. This episode offers a rare glimpse into the marketing playbook of the better-for-you soda brand, revealing the strategic moves that are propelling OLIPOP to the forefront of the beverage industry.
Guide to finding and engaging local influencers
Learn how you can find influencers in your area. Plus, get tips on vetting and engaging them to maximize your marketing efforts' impact.
Hummingbirds share their love for Jaju Pierogi
Jaju Pierogi brings traditional Polish cuisine to households across the country! Hummingbirds tried the pierogies and shared their experiences on social media.
5 best influencer search tools
Browse our shortlist of the best influencer search tools on the market. Then, find out why partnering with Hummingbirds is a better investment.
small business owner's guide to influencer outreach
Learn how to put your best foot forward when reaching out to influencers and make them excited about working with your small business.
Search the blog
subscibe for updates
We’ll keep you notified of new blog content and other marketing offers.