hummingbirds take a trip with Destination Madison
Whether going on a family trip, a girls weekend, or visiting a friend at college, Madison is an amazing travel destination! Hummingbirds had the opportunity to visit Madison and enjoy fun activities such as renting bikes and boats, eating at local restaurants, and stopping into local shops - all while sharing their adventure with their friends and family through social media!
about Destination Madison
Madison is the capital of Wisconsin. It’s nestled between Lake Mendota and Lake Monona in the south-central part of the state. The area was originally occupied by the Ho-Chunk Nation as early as 300 CE, and they still call it home today.
Destination Madison is staff, leadership, partners and community who are passionate about the great city of Madison. Their goal is to create meaningful economic impact through tourism. One way they work to do that is by promoting Madison to new and repeat visitors with a dynamic marketing plan.
They also work to attract new conventions, sporting events and competitions that help build their local economy! In addition, they conduct and analyze tourism research using the data they gather to help make informed decisions for the city.
campaign perk
Destination Madison invited hummingbirds from neighboring cities to spend a day or weekend exploring the city! This included multiple perks like rentals and gift cards.
hummingbirds loved exploring Madison
Hummingbirds’ followers were so excited to hear about their trip and all the activities they got to take part in! Many commented that they would love to travel to Madison, while others commented that they were recently there on a trip.
A wonderful benefit of living in the midwest is being so close to numerous cities like Madison that you can easily drive to for a weekend trip. The most difficult part is deciding where to go, so learning about destinations from friends, family, and other trusted people in your community is a huge help.
Grow Your Brand with Hummingbirds
Destination Madison beautifully showed how one campaign can positively impact multiple local businesses in an area! Whether you’re the hotel hummingbirds stayed at, one of the rental companies, a local restaurant they dined at, or a local shop featured in an Instagram story, Madison as a community was boosted by Destination Madison’s campaign! To learn more about activating local content creators for your business, book a call today!
