featured
blog posts
Discover how travel brands can overcome marketing challenges with strong destination marketing strategies and thoughtful influencer partnerships.
Travel UGC helps your audience visualize the experience you offer, providing social proof that drives interest in your brand. Here’s what you need to know.
Learn how CPG brands can boost sales by partnering with local influencers! Build trust, drive engagement, and grow your brand with community-driven marketing.
Local influencers devour Goodles Mac
For a comforting and nourishing mac n' cheese experience, try Goodles! Hummingbirds had the chance to try a few flavors and they more than approve!
Earth + Home gifts home decor to hummingbirds
Lincoln hummingbirds explore Earth + Home for unique local decor stories.
White Jasmine gifts gouda cheese to hummingbirds
Gouda is one of the most popular cheeses in the US! Hummingbirds ate and cooked with White Jasmine’s delicious gouda and shared their recipes on Instagram.
ChopLocal activates hummingbirds to try meat from local farms
ChopLocal gave hummingbirds a gift card to buy, cook, and enjoy fresh meat from local farmers!
Fareway Stores partners with hummingbirds
Fareway engages local hummingbirds to share their high-quality grocery shopping experiences.
hummingbirds gift Storii to their loved ones
Hummingbirds gift Storii to loved ones, sharing their heartfelt experiences online.
hummingbirds try Hooga Health’s Red Light Therapy
Hummingbirds try Hooga Health's Red Light therapy and share their stories.
hummingbirds take a trip with Destination Madison
Explore Madison with hummingbirds and share your travel experiences online.
Birds go to Alternating Currents in Davenport
‘DDP’ gifted hummingbirds tickets to attend the Alternating Currents Festival and share about their experience on Instagram!
Omaha Performing Arts and hummingbirds spotlight
Omaha Performing Arts enhances local arts exposure through hummingbird experiences.
Canoyer Garden Center engages local hummingbirds
Canoyer Garden Center launched multiple campaigns with the Hummingbirds in the Midwest to drive local behavior.
Local Chicago Creators Celebrate National Coffee Day
See how Chicago content creators celebrated National Coffee Day.
Des Moines Creators Celebrate 515 Day
See how Des Moines content creators celebrated Farmers Market season 515 Day.
Chicago Creators Tour Their City’s Best Shopping Spots
See how Chicago content creators toured the city’s best local shopping spots.
Local Austin Creators Celebrate National Coffee Day
See how Austin content creators celebrated National Coffee Day around their city.
top campaigns in 2024 from our local content creators
Top campaigns in 2024 that garnered interest from thousands of local creators. Learn how you can create campaigns for your own brand in 2025 that gets creators excited.
Heritage, Heat, Heart and a Rebrand
Emily Steele interviews Alyzeh Rizvi, founder of Peepal People, a South Asian pantry brand bringing authentic flavors to your kitchen. Alyzeh shares her journey of creating a modern brand that honors her Pakistani heritage while appealing to a broader American market. We dive into Peepal People’s recent rebranding, their focus on healthy formulations with lower sodium and zero sugar, and their expansion plans into retail stores.
Reaching Consumers at the Right Moment With Strategic Product Sampling
Emily Steele chats with Laurel Rundle, founder of AHA Marketing. Laurel explains their unique approach of partnering with professionals like doctors, doulas, and gym owners to distribute product samples. We chat about sampling strategies, from custom programs to shared-cost opportunities for smaller brands, and also touch on key factors to consider when building out your own sampling program.
A Retail Roadmap for Emerging CPG Brands
Emily Steele interviews Caroline Grace, founder and CEO of Product and Prosper, to chat through building successful CPG brands in retail. Caroline shares insights to help emerging brands navigate retail complexities. She emphasizes the importance of proper positioning, packaging, and pricing, using the example of PAKTLI Foods to illustrate how refining a brand's story can lead to retail success.
Local Influencers in Austin Celebrate National Book Lovers Day
See how Austin content creators celebrated National Book Lovers Day around their city.
Building Authentic Partnerships: The Creator's Perspective
Emily Steele interviews Candace Molatore, a creative director, photographer, model, and branding consultant from Portland, Oregon. Candace drops by to share insights into her career as a content creator and influencer, discussing the importance of building relationships with brands, the value of creative freedom in partnerships, and the realities of being a creator beyond the glamorous facade.
Looking for Austin content creators? Meet the Texas birds
Meet Hummingbirds’ network of Austin content creators and learn how they can help your business introduce its brands and products to consumers in Texas.
Looking for Detroit content creators? Meet the Michigan birds
Meet Hummingbirds’ network of Detroit content creators and learn how they can help your business introduce its brands and products to consumers in Michigan.
Looking for Chicago content creators? Meet the Illinois birds
Meet Hummingbirds’ network of Chicago content creators and learn how they can help your business introduce its brands and products to consumers in Illinois.
The Power of Ambassadors and Building a Beloved Brand
Emily Steele interviews Morgan Lerner, Chief Creative Officer at GoNanas, the fastest growing baking mix company, using bananas to make indulgent, vegan, gluten-free, and allergen-friendly baked goods. Morgan joins to share how GoNanas has grown from a college dorm room to ecommerce to now sold in over 4000 retailers. We discuss key strategies for growth and staying authentic on social media.
Global Brand Expansion with a Local Feel
Emily Steele interviews Holly Chapman, Head of Brand at Papier, a stationery and personalized products company. Holly shares her journey from the communication industry to becoming Head of Brand at Papier. We dive deep into Papier’s US expansion and all the strategies employed to make for a truly omnipresent brand splash across the market.
From DTC to Retail Ready
Emily Steele interviews Umaimah Sharwani, founder of Paro, a food brand specializing in South Asian flavors. Umaimah shares her journey of creating Paro out of homesickness for her mother's cooking and her experience scaling digitally native brands. We cover various aspects of building a food brand, including the importance of being retail-ready.
Expanding Your Business Vision and Trusting Your Gut
Emily Steele interviews Leslie Bailey, co-founder and CEO of Indy Maven and Maven Space. Leslie shares her entrepreneurial journey, discussing the challenges and rewards of starting both a digital media brand and a coworking space. We dive into the importance of finding community and support outside one's immediate circle and being willing to make mistakes and pivot when necessary.
The Power of Placemaking and Creating Community-Driven Events
Emily Steele interviews Alisha Espey, the Program & Events Director at the Downtown Davenport Partnership. We dove into one of the area’s biggest festivals, Alternating Currents and all the details that go into drawing big crowds and executing on powerful partnerships across the city. Alisha discusses how she and her team create awareness and leverage local expertise for community-driven events.
Search the blog
subscibe for updates

We’ll keep you notified of new blog content and other marketing offers.