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Caliwater

Caliwater partnered with Hummingbirds to bring its cactus-powered hydration to life at H-E-B. The campaign invited creators to pick up a few cans in-store and share how they sipped through the sunshine — showcasing Caliwater as the refreshing, naturally hydrating drink made for sunny days and everyday adventures.

August 2025
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Caliwater
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4 Cities

🌵Hydration Hits Different with Cans of Caliwater Cactus Water 🌞💧Cactus-Powered Sips at H-E-B

Caliwater has partnered with Hummingbirds across eight creator campaigns to spotlight their refreshing cactus water and new flavor launches in retailers like Sprouts, Costco, and H-E-B. From summer hydration moments to back-to-school sips and trending “main character” energy, creators have brought Caliwater’s vibrant, feel-good vibe to life through authentic content and real retail awareness.

25

creators activated

51

pieces of licensed UGC

1,203

engagements

18,462

reel views

16.5

hours saved

From URL to IRL

Hummingbirds is a full service creator platform built for retail-ready F&B Brands.

Activate retail-ready creators in 60+ cities at 20+ grocery retailers for launches, resets or seasonal campaigns.

Generate high quality on-brand UGC that’s built for reuse across paid, organic, shopper, and retail channels.

Drive retail momentum without draining your team’s bandwidth

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