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Honest to Goodness

Honest to Goodness partnered with Hummingbirds to kick off fall with the launch of its limited-time seasonal dog treats, available on Chewy.com. The campaign encouraged creators to share how they treated their pups to these festive, flavorful snacks — celebrating the cozy season with a touch of wholesome goodness.

September 2025
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Honest to Goodness
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30 Cities

🍁🥕 Plant-Based, Pup-Approved! Fall Treat Season Starts with Honest to Goodness at Chewy 🐾🍂

Honest to Goodness has partnered with Hummingbirds across three creator campaigns to spotlight their wholesome, tail-wagging treats in retailers like Chewy and Petco. From fall-inspired flavors like Apple Spice and Pumpkin Spice to playful “Dog Treats That Make Your Tail Wag” moments, creators have helped drive authentic, shelf-level buzz that brings Honest to Goodness to life in pet aisles nationwide.

20

creators activated

40

pieces of licensed UGC

727

engagements

6,608

reel views

18.4

hours saved

From URL to IRL

Hummingbirds is a full service creator platform built for retail-ready F&B Brands.

Activate retail-ready creators in 60+ cities at 20+ grocery retailers for launches, resets or seasonal campaigns.

Generate high quality on-brand UGC that’s built for reuse across paid, organic, shopper, and retail channels.

Drive retail momentum without draining your team’s bandwidth

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