Rare Breed

Rare Breed partnered with Hummingbirds to promote its premium dog treats, now available at Walmart. Selected creators received a $50 gift card to pick up two of Rare Breed’s 4.5 oz treat packages and share how they rewarded their pups with these high-quality, tail-wag–worthy snacks.

May 2025
Rare Breed
23 Cities

🐾Treat ‘Em with Respect. Only 3 Ingredients. Rare Breed™ Real Meat Treats now available at Walmart🥩👊

Rare Breed has partnered with Hummingbirds across three creator campaigns to spotlight their real meat treats and multi-pack offerings in Walmart and beyond. By activating creators in key cities and retailers that align with their growth strategy, Rare Breed has built authentic, on-the-shelf buzz and strengthened awareness among pet parents nationwide.

40

creators activated

86

pieces of licensed UGC

843

engagements

22,077

reel views

hours saved