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The Honest Kitchen

The Honest Kitchen partnered with Hummingbirds to celebrate the launch of its Pumpkin Spice Latte for pets (yes, it’s real!) at PetSmart. The campaign invited creators to pick up the seasonal treat from in-store endcaps and share Reels showcasing how their furry friends enjoyed this cozy, fall-inspired delight.

September 2025
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The Honest Kitchen
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2 Cities

🐾 Pumpkin Spiced Latte for Pets? Yes, Please! The Honest Kitchen at PetSmart 🎃🛒

The Honest Kitchen has partnered with Hummingbirds across 14 creator campaigns to showcase their human-grade pet food in retailers like PetSmart and Petco. From Valentine’s and Thanksgiving-themed pushes to cozy fall “pumpkin spice latte” moments, everyday creators (and their furry co-stars) have driven authentic, shelf-level awareness and built lasting connections in key cities and retail partners nationwide.

10

creators activated

21

pieces of licensed UGC

584

engagements

8,382

reel views

6.4

hours saved

From URL to IRL

Hummingbirds is a full service creator platform built for retail-ready F&B Brands.

Activate retail-ready creators in 60+ cities at 20+ grocery retailers for launches, resets or seasonal campaigns.

Generate high quality on-brand UGC that’s built for reuse across paid, organic, shopper, and retail channels.

Drive retail momentum without draining your team’s bandwidth

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