In this week's discussion, Emily chats with Katie Olthoff, co-founder at ChopLocal, an online meat marketplace connecting customers with independent farmers and butcher shops all over the country! Katie joins Emily to discuss topics like search engine optimization, social proof, email marketing and more!

In this week's discussion, Emily chats with Amanda Dare, founder and owner of Louisville-based, Woman-Owned Wallet and WOW Factor Collective. She joins Emily to discuss the challenges faced by women in business and the impact of supporting women-owned businesses in the local economy. They also touch on staying true to yourself, the power of curiosity, intentional marketing, and more!

Understand what geo tags are, learn how to create one on Instagram for your business, and get inspiration for other ways to engage locals on Instagram.

In this week's discussion, Emily chats with Katie Kardell, Marketing and Sales Director at Century Farms Distillery. Katie joins Emily to discuss the distillery's approach to promoting their bourbon, including their corn-to-whiskey program, trade shows, dabbling in digital marketing, and unique influencer marketing tactics.

Understand UGC campaigns, get inspired by a few of our favorite content-creator-led campaigns, and follow our advice to get started!

Discover the rising impact of local influencers in successful marketing strategies.

Learn more about influencer marketing and its benefits. Plus, get advice on how to incorporate influencers in your retail marketing strategy!

Understand the difference between user-generated content and influencer marketing so you can decide which is better for your brand’s marketing strategy.

Start your search for the best UGC Platform with a shortlist of our favorite platforms, plus get insight into why we chose them over other tools.

Take a look at some examples of brands that are successfully driving business with in-store promotions and get advice on how to follow in their footsteps.

In this week's discussion, Emily chats with Hannah Kirkpatrick, Social Media Manager at Fareway Stores Inc., a Midwest grocer with 139 stores across seven states. Hannah dives into local marketing strategies and the power of influencer marketing. Discover how Fareway utilizes store-specific content and collaborates with micro-influencers to create engaging campaigns.

In this week's discussion, Emily chats with Lucy Dana, CEO & Co-Founder of One Trick Pony, a delicious peanut butter brand made from Argentinian peanuts and Patagonian sea salt. Lucy walks us through the intricacies of sourcing peanuts, standing up an ecommerce arm and securing retailers across the country.

For a comforting and nourishing mac n' cheese experience, try Goodles! Hummingbirds had the chance to try a few flavors and they more than approve!

In this week's discussion, Emily delves into the journey of OLIPOP with Steven Vigilante, the brand's Director of Growth and Partnerships. This episode offers a rare glimpse into the marketing playbook of the better-for-you soda brand, revealing the strategic moves that are propelling OLIPOP to the forefront of the beverage industry.

Learn how you can find influencers in your area. Plus, get tips on vetting and engaging them to maximize your marketing efforts' impact.

Jaju Pierogi brings traditional Polish cuisine to households across the country! Hummingbirds tried the pierogies and shared their experiences on social media.

Browse our shortlist of the best influencer search tools on the market. Then, find out why partnering with Hummingbirds is a better investment.

Learn how to put your best foot forward when reaching out to influencers and make them excited about working with your small business.

Learn what influencer database software is and what it can do. Plus, find out if local brand partners are a good alternative to influencers for your business.

Catherine Baxter is the CEO and founder of Nettie, well known for their products tailored to pickleball lovers. She shares her experience building a pickleball based brand, the power of leveraging your local community and how key collaborations that align with your values can exponentially impact your growth.