Emily Steele interviews Candace Molatore, a creative director, photographer, model, and branding consultant from Portland, Oregon. Candace drops by to share insights into her career as a content creator and influencer, discussing the importance of building relationships with brands, the value of creative freedom in partnerships, and the realities of being a creator beyond the glamorous facade.

Meet Hummingbirds’ network of Austin content creators and learn how they can help your business introduce its brands and products to consumers in Texas.

Meet Hummingbirds’ network of Detroit content creators and learn how they can help your business introduce its brands and products to consumers in Michigan.

Meet Hummingbirds’ network of Chicago content creators and learn how they can help your business introduce its brands and products to consumers in Illinois.

Emily Steele interviews Morgan Lerner, Chief Creative Officer at GoNanas, the fastest growing baking mix company, using bananas to make indulgent, vegan, gluten-free, and allergen-friendly baked goods. Morgan joins to share how GoNanas has grown from a college dorm room to ecommerce to now sold in over 4000 retailers. We discuss key strategies for growth and staying authentic on social media.

Emily Steele interviews Holly Chapman, Head of Brand at Papier, a stationery and personalized products company. Holly shares her journey from the communication industry to becoming Head of Brand at Papier. We dive deep into Papier’s US expansion and all the strategies employed to make for a truly omnipresent brand splash across the market.

Emily Steele interviews Umaimah Sharwani, founder of Paro, a food brand specializing in South Asian flavors. Umaimah shares her journey of creating Paro out of homesickness for her mother's cooking and her experience scaling digitally native brands. We cover various aspects of building a food brand, including the importance of being retail-ready.

Emily Steele interviews Leslie Bailey, co-founder and CEO of Indy Maven and Maven Space. Leslie shares her entrepreneurial journey, discussing the challenges and rewards of starting both a digital media brand and a coworking space. We dive into the importance of finding community and support outside one's immediate circle and being willing to make mistakes and pivot when necessary.

Emily Steele interviews Alisha Espey, the Program & Events Director at the Downtown Davenport Partnership. We dove into one of the area’s biggest festivals, Alternating Currents and all the details that go into drawing big crowds and executing on powerful partnerships across the city. Alisha discusses how she and her team create awareness and leverage local expertise for community-driven events.

Emily Steele chats with Casey Harrison, CEO and founder of Polished Strategic Communications located in Indianapolis, Indiana. Casey shares her journey to founding her own communications agency and touches on the incredible clients she’s gotten a chance to work with like Women's Equity Brunch, Central Indiana Corporate Partnership, Business Equity for Indy and Indy Crew.

Learn what beauty influencer marketing is and find out what makes a beauty influencer campaign successful. Plus, discover the impact of current industry trends.

Learn what the most important metrics and KPIs are for influencer marketing reporting and understand how to make sense of them to understand performance.

Retail merchandising isn’t just an in-store activity in today’s social media-driven world. Learn how to adapt your strategy to include influencers.

Emily Steele chats with Erica Jacobs, the marketing director at Nightingale, a thriving ice cream sandwich company based in Richmond, Virginia, with a growing national presence. They delve deep into the unique aspects of marketing a frozen product with seasonal fluctuations and explore the innovative partnerships Nightingale has forged with influencers and other brands.

In this week’s Local Marketing School episode, Emily Steele interviews Jennifer Magley, a dynamic speaker, author, and Chief Brand Officer at The Basketball League and Basketball Super League. Jennifer shares insights from her experiences as an emcee and host, emphasizing the value of surprising and delighting audiences.

Learn how content moderation helps brands maximize the impact of their user-generated content campaigns by establishing a consistent and authentic brand image.

Micro-influencers benefit from a more authentic online presence that helps them establish more engaged audiences. Learn how that benefits your brand promotions!

Agencies support micro influencer campaigns by helping them find partners, create a strategic plan, and manage the campaign. Here’s everything you need to know.

Influencer marketing KPIs help you gauge how successful your influencer campaign is. Learn what KPIs are important to consider and how to measure them!