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Olipop

OLIPOP partnered with Hummingbirds to spotlight its exclusive 12-pack variety available at Sam’s Club. The campaign encouraged creators to capture their in-store experience — from spotting the display to stocking up — while highlighting OLIPOP’s delicious flavors and its functional benefits for digestive health.

June 2025
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Olipop
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26 Cities

💫 Sippin’ Pretty Starts at Sam’s—Grab the New OLIPOP Variety Pack! 🍊

OLIPOP has partnered with Hummingbirds across an incredible 40 creator campaigns—spotlighting new product launches and retail moments in Sprouts, Costco, Sam’s Club, Circle K, Target, Whole Foods, Walmart, Kroger, and more. From the nostalgic Orange Cream launch to the Spongebob Pineapple Paradise flavor and Costco variety packs, creators have helped fuel OLIPOP’s nationwide momentum with authentic, joyful content that pops right off the shelf.

68

creators activated

141

pieces of licensed UGC

2,958

engagements

48,686

reel views

50.6

hours saved

From URL to IRL

Hummingbirds is a full service creator platform built for retail-ready F&B Brands.

Activate retail-ready creators in 60+ cities at 20+ grocery retailers for launches, resets or seasonal campaigns.

Generate high quality on-brand UGC that’s built for reuse across paid, organic, shopper, and retail channels.

Drive retail momentum without draining your team’s bandwidth

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