Get seen in 40+ cities across the west coast, midwest & south.
Activate everyday local creators to build real awareness in stores, in aisle and on shelves where your products are sold.
Hummingbirds is the only platform built for creator-powered retail activations at scale. We help CPG brands:
Run retail-focused creator campaigns in markets where they’re on shelves — across retailers like Costco, Target, Whole Foods, Kroger, and Publix
Turn in-aisle discovery into authentic, brand-aligned UGC ready for reuse - activate coordinated, low-lift campaigns across priority regions in the West Coast, Midwest, & South.
Best for food, beverage, beauty, and CPG brands with retail distribution.
Why brands love hummingbirds
Local Retail Activations
- Drive shelf-level awareness in the retailers that matter most
- Tap harder to reach circles of influence in key cities across the US
- From landing on shelf to ongoing awareness and education - we’ve got you covered
UGC from Real People
- Everyday creators sharing their new favorite finds
- Authentic content from local community voices
- Rights-ready content to repurpose across your digital footprint in perpetuity
Fully-Managed Solution
- Dedicated customer success manager and campaign team to handle all the heavy lifting on your behalf
- All-in-one campaign brief creation, creator selection, content repository, campaign analytics, and community access
- Built for lean marketing teams who need a partner, not just content
Who are our hummingbirds?
90%
women
500–5k
followers
24–45
75% ages 24–45
~20%
aspiring creators
50%
parents
What sets Hummingbirds apart
| What CPG Brands Care about | Internal Sourcing | Agency Model | Another Software | Hummingbirds |
|---|---|---|---|---|
| Content that supports your goals | ||||
| Always-on content engine | ||||
| Easy to implement | ||||
| Full white-glove service & support | ||||
| Onboarding to content live in less than 30 days | ||||
| Centralized platform for briefs, sourcing & content | ||||
| Purpose-built for CPG brands in retail | ||||
| Pre-built creator communities at the city level |
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Localized influence in the retailers where shelf-level visibility matters
Explore these ready-to-activate markets, anchored by our network of everyday creators and dense retail environments.
"Hummingbirds has helped us introduce our brand to customers in new markets. Having creators authentically share our products with their audiences has been instrumental in driving trial and awareness. The platform makes it easy to activate and manage campaigns, and the team has been great to work with."
“Hummingbirds has been exactly what we’ve been looking for — more real UGC, less heavy lifting for our team, and a retailer-specific campaign experience that just feels easy. The platform influenced even us as brand insiders. It’s been seamless, effective, and honestly a relief to finally have this level of support.”
“We’re thrilled to work with Hummingbirds. The white-glove service, hands-on support, and overall partnership have us genuinely excited — this is going to be a big help for our team and our upcoming campaigns.”
“We love how Hummingbirds gets real people into stores and puts authentic content into the world. It’s super easy, incredibly convenient, and delivers exactly what we need at retail. The content from our recent campaign — especially our summer fruit collection — was strong, impactful, and genuinely exciting for our team.”
“Hummingbirds has been a huge help for us. We're a small team, as a company, and especially on the social side. So being able to have these partners be a white glove service for us, be an extension of our social team to really help us find these vetted great creators has been super key.”
Adrienne Dora
Sr. Social Media Associate, MUSH
Content that moves shoppers
Explore real campaigns designed to build trust, drive
discovery, and influence purchase at retail.
